MarTech Solutions Lead: Growth & Integration

FanDuel; New York (NY); On-site; USD 120,000 - 160,000; Full time

Job summary

FanDuel is looking for a Manager, Martech Solutions to lead exploration, adoption, and integration of new technologies that drive customer retention and acquisition efforts.

You will play a key role on the Marketing Technology team, overseeing a portfolio of technology that delivers customer acquisition and retention experiences through behavioral segmentation strategy, innovative usage of content and orchestration tools, and solutions engineering across marketing and promotion systems to

Responsibilities

• Drive technology transformation across FanDuel's MarTech stack — translating business needs into scalable integration plans.
• Translate business requirements from Marketing, Commercial, and Product teams into technical specifications and phased delivery plans.
• Own solutions engineering across FanDuel's internal MarTech systems — scoping integration requirements and delivering value.

Job description

FanDuel is looking for a Manager, Martech Solutions to lead exploration, adoption, and integration of new technologies that drive customer retention and acquisition efforts.

You will play a key role on the Marketing Technology team, overseeing a portfolio of technology that delivers customer acquisition and retention experiences through behavioral segmentation strategy, innovative usage of content and orchestration tools, and solutions engineering across marketing and promotion systems to