MarTech Product Manager: CDP, AI & Engagement

E.L.F. BEAUTY; United States; Hybrid; USD 120,000 - 190,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Retirement savings plan

Gender neutral parental leave

Unlimited paid time off

Annual bonus up to 200% of target

Job summary

e.l.f. Beauty is seeking a Product Manager, Marketing Technology to own the strategy, roadmap, and execution of our marketing technology ecosystem. This role sits at the intersection of customer data, platform architecture, and activation within the Digital team.

You will own the CDP, engagement platform, and AI-driven personalization, ensuring data is clean, accessible, and actionable across paid media, owned messaging, personalization, and commerce.

Qualifications

• 3-5 years of product management experience focusing on marketing technology/CDP/digital data infra.
• Hands-on working knowledge of CDP platforms and data-driven product ownership.
• Experience owning an engagement or lifecycle marketing platform (Braze/SFMC/Iterable).

Responsibilities

• Define and execute a multi-quarter product roadmap across the MarTech stack.
• Own end-to-end product lifecycle from discovery to post-launch iteration.
• Drive build-vs-buy decisions with rigorous vendor evaluation.
• Manage vendor relationships for CDP/engagement/AI platforms and align with tech roadmap.
• Translate complex data concepts for marketing and business audiences.

Skills

CDP knowledge

Engagement platform

Marketing technology

API integrations

Data governance

Identity resolution

Event-driven architectures

Cross-functional collaboration

Agile

Tools

Braze

Salesforce Marketing Cloud

Iterable

Job description

e.l.f. Beauty is seeking a Product Manager, Marketing Technology to own the strategy, roadmap, and execution of our marketing technology ecosystem. This role sits at the intersection of customer data, platform architecture, and activation within the Digital team.

You will own the CDP, engagement platform, and AI-driven personalization, ensuring data is clean, accessible, and actionable across paid media, owned messaging, personalization, and commerce.