MarTech Platform Lead — Omnichannel Personalization

Alexander Technology Group; Cambridge (MA); Hybrid; USD 150,000 - 210,000; Full time

Job summary

Alexander Technology Group in Cambridge, MA is seeking an experienced MarTech Platform Lead to own the design, implementation, and optimization of a modern marketing technology stack powering personalized, omnichannel customer experiences.

This individual contributor role offers growth potential and the opportunity to shape the technology strategy for a newly established business from day one, collaborating with Marketing, IT, Digital, Data, and external vendors.

Qualifications

• 10+ years of IT, MarTech, or digital transformation experience.
• 6+ years implementing and integrating MarTech platforms.
• Hands-on experience with Salesforce Marketing Cloud, Adobe Experience Cloud, Sitecore, or similar platforms
• Experience integrating enterprise data and analytics systems
• Strong understanding of CMS, CRM, marketing automation, and omnichannel marketing
• Experience working in regulated industries; life sciences experience is a plus

Responsibilities

• Lead end-to-end MarTech platform implementations
• Integrate CMS, CRM, marketing automation, and analytics platforms
• Drive personalization, content delivery, and customer journey orchestration
• Establish data governance, privacy, and consent management best practices
• Partner closely with Marketing, IT, Digital, Data, and external vendors to deliver scalable solutions

Skills

Omnichannel marketing

CMS/CRM knowledge

Data integration

Regulated industries experience

Tools

Salesforce Marketing Cloud

Adobe Experience Cloud

Sitecore

Job description

Alexander Technology Group in Cambridge, MA is seeking an experienced MarTech Platform Lead to own the design, implementation, and optimization of a modern marketing technology stack powering personalized, omnichannel customer experiences.

This individual contributor role offers growth potential and the opportunity to shape the technology strategy for a newly established business from day one, collaborating with Marketing, IT, Digital, Data, and external vendors.