MarTech Strategy & Real-Time Personalization Architect

Verizon; Basking Ridge (NJ); Hybrid; USD 121,000 - 231,000; Full time

Job summary

Verizon is seeking a Principal MarTech Strategy & Real-Time Expert to bridge marketing strategy with hands-on tech execution. You’ll drive real-time journeys, AI-driven personalization, and scalable profile schemas within a modern MarTech stack.

You’ll lead cross-functional pods, translate complex architectures into clear leadership briefings, and own the roadmap for agentic 1:1 experiences across channels, blending strategy with hands-on delivery.

Qualifications

• Bachelor's degree or 4+ years of work experience required.
• 6+ years in MarTech architecture and evaluation.
• Hands-on experience building real-time customer journeys.
• Experience with AI/ML in omni-channel marketing.
• Ability to translate complex tech into leadership narratives.

Responsibilities

• Develop tech stack strategy and agentic personalization vision.
• Lead real-time marketing journeys and data orchestration.
• Monitor data flow health and resolve bottlenecks proactively.
• Lead delivery pods and translate strategy to technical requirements.
• Create executive-ready technical narratives and KPI frameworks.

Skills

MarTech Architecture

Real-Time Marketing

AEP RTCDP AJO

Schema Design

Data Orchestration

Agile Delivery

Executive Communication

Education

Bachelor's degree

Tools

Adobe Experience Platform (AEP)

RTCDP

AJO

Identity Resolution

Job description

Verizon is seeking a Principal MarTech Strategy & Real-Time Expert to bridge marketing strategy with hands-on tech execution. You’ll drive real-time journeys, AI-driven personalization, and scalable profile schemas within a modern MarTech stack.

You’ll lead cross-functional pods, translate complex architectures into clear leadership briefings, and own the roadmap for agentic 1:1 experiences across channels, blending strategy with hands-on delivery.