MarTech Integration Lead: Omni-Channel Personalization

Ipsen; Cambridge (MA); On-site; USD 145,000 - 210,000; Full time

Benefits offered by this job

401(k) with company contributions

Comprehensive medical, dental, and vision coverage

Flexible spending accounts

Paid parental leave

Discretionary winter shutdown

Job summary

Ipsen is seeking a MarTech Integration Specialist to design and optimize the marketing technology ecosystem for the beauty and medical aesthetics sector. This role involves integrating platforms and ensuring compliance, enabling personalized content delivery across channels.

The ideal candidate will have a strong technical background, at least 10 years of experience, and expertise in platforms like Salesforce Marketing Cloud and Adobe. Drive compliance and integrate data governance while collaborating across teams.

Qualifications

• Overall, 10 years of experience in a related field.
• 6+ years of experience in MarTech implementation or digital transformation.
• Hands-on experience with CMS and marketing platforms.

Responsibilities

• Lead implementation of MarTech platforms.
• Ensure consistent omni-channel content delivery.
• Manage implementation timelines and launch readiness.

Skills

Marketing technology expertise

Data governance

Cross-functional coordination

Omni-channel digital experience delivery

Education

Bachelor’s degree in Engineering, Computer Science, or related field

Tools

Salesforce Marketing Cloud

Adobe

Sitecore

Job description

Ipsen is seeking a MarTech Integration Specialist to design and optimize the marketing technology ecosystem for the beauty and medical aesthetics sector. This role involves integrating platforms and ensuring compliance, enabling personalized content delivery across channels.

The ideal candidate will have a strong technical background, at least 10 years of experience, and expertise in platforms like Salesforce Marketing Cloud and Adobe. Drive compliance and integrate data governance while collaborating across teams.