MarTech Platform Lead – Digital Channels

Citi; New York (NY); Hybrid; USD 115,000 - 172,000; Full time

Job summary

Citi is seeking a Digital Channel Lead Analyst to drive marketing technology platforms that support Citibank’s consumer banking vision. You will manage platform lifecycles, collaborate with marketing, analytics, risk, technology, product and design teams to deliver digital-first, personalized experiences across channels.

The role emphasizes ownership of platforms such as Google Ad Manager, CDP, and Adobe tools, with responsibilities for data processing, real-time audience enablement, governance,

Qualifications

• 6–10 years implementing and managing MarTech capabilities across data, content and orchestration.
• Experience with marketing technology architecture and backend systems.
• Product and project management experience in agile environments.

Responsibilities

• Oversee MarTech platforms lifecycle, including data ingestion and real-time audience enablement.
• Collaborate with marketing, analytics, risk, technology, product and design teams to deliver digital-first solutions.
• Drive platform optimization, upstream/downstream integrations, and governance for content and data.

Skills

Marketing technology architecture

Agile/Scrum methodologies

Stakeholder collaboration

Front-end familiarity

Analytical skills

Education

Bachelor’s/University degree

Master’s degree preferred

Tools

Google Ad Manager

Adobe Target

AEM

CDP

Adobe Journey Orchestration

AWS

Snowflake

Job description

Citi is seeking a Digital Channel Lead Analyst to drive marketing technology platforms that support Citibank’s consumer banking vision. You will manage platform lifecycles, collaborate with marketing, analytics, risk, technology, product and design teams to deliver digital-first, personalized experiences across channels.

The role emphasizes ownership of platforms such as Google Ad Manager, CDP, and Adobe tools, with responsibilities for data processing, real-time audience enablement, governance,