MarTech Platform Lead: Digital Channel & Data Orchestration

Citigroup Inc.; Irving (TX); On-site; USD 115,000 - 172,000; Full time

Job summary

Citigroup Inc. seeks a Digital MarTech lead to drive and implement marketing technology platforms for Citibank’s Consumer Banking vision of always-on, personalized marketing across channels.

You will inform, plan, and deliver Marketing’s technology tools supporting acquisition and engagement, collaborating with stakeholders in marketing, analytics, risk, technology, product, and design.

Qualifications

• 6–10 years of experience implementing and managing MarTech across data, offer, content, and orchestration.
• Experience with marketing technology architecture, backend systems, data dependencies, and front-end interfaces for campaigns.
• Customer-centric and tech-savvy product leader with agile and efficient operations.
• Proficient in Agile/Scrum; able to champion change within the marketing organization.
• Track, measure, monitor, and manage performance, availability, and usage of MarTech platforms.
• Identify and evaluate new technologies to enhance data platform capabilities.

Responsibilities

• Platform Ownership: Oversee Google Ad Manager and integrate data/content platforms with commerce ad platforms for onsite/offsite marketing.
• Tech Development: Lead design, development, testing, deployment, and maintenance including data ingestion and real-time audience enablement via CDP and AJO.
• Optimization & Upgrades: Manage ongoing platform optimization, upgrades, and content performance tuning.
• Vendor Management: Liaise with third-party vendors and support teams for platform operation.
• Performance Monitoring: Implement and manage tools to monitor/optimize platform performance.
• Governance & Compliance: Enforce policies around content, usage, and permissions to ensure security and data privacy.

Skills

MarTech architecture

Backend systems

Frontend interfaces

Agile/Scrum

Change management

Data dependencies

Content Management

APIs

Analytics

Communication

Education

Bachelor's degree

Master's degree

Tools

Google Ad Manager

Pega

Zeta

Adobe Target

Persado

Stensul

Adobe Experience Platform

AWS

Snowflake

CDP

Job description

Citigroup Inc. seeks a Digital MarTech lead to drive and implement marketing technology platforms for Citibank’s Consumer Banking vision of always-on, personalized marketing across channels.

You will inform, plan, and deliver Marketing’s technology tools supporting acquisition and engagement, collaborating with stakeholders in marketing, analytics, risk, technology, product, and design.