MarTech Platform Lead - Digital Channels

Citi; Irving (TX); On-site; USD 115,000 - 172,000; Full time

Job summary

Citi is seeking a Digital MarTech lead to drive and implement marketing technology platforms that support Citi's Consumer Banking vision for always-on, personalized marketing. You will plan, deliver, and govern tools spanning content management, data management, and orchestration to improve acquisition and engagement across channels.

The role requires deep knowledge of GAM, AJO, CDP, and data platforms, plus experience guiding cross-functional teams in a fast-paced environment.

Qualifications

• 6-10 years of experience implementing and managing MarTech across data, offer, content and orchestration domains.
• Experience with marketing technology architecture, backend systems, data dependencies, and front-end interfaces for digital campaigns.
• Product leadership-driven, customer-centric role leading cross-functional teams with Agile processes.
• Proven ability to educate and influence stakeholders across marketing, analytics, risk, technology, product and design.

Responsibilities

• Oversee Google Ad Manager and integrate data/content platforms with ad tech for onsite/offsite marketing.
• Lead design, development, testing, deployment, and maintenance of MarTech platforms including data ingestion, processing, and real-time CDP/AJO enablement.
• Manage platform optimization, upgrades, and content performance tuning for strong digital experiences.
• Liaise with third-party vendors and internal teams to ensure reliable platform operation.
• Monitor/optimize performance, governance, security, data privacy, and compliance.

Skills

MarTech architecture

Agile/Scrum

Front-end basics

Data management

Vendor management

Education

Bachelor’s/University degree

Tools

AEM

Google Ad Manager

Adobe Target

CDP

Job description

Citi is seeking a Digital MarTech lead to drive and implement marketing technology platforms that support Citi's Consumer Banking vision for always-on, personalized marketing. You will plan, deliver, and govern tools spanning content management, data management, and orchestration to improve acquisition and engagement across channels.

The role requires deep knowledge of GAM, AJO, CDP, and data platforms, plus experience guiding cross-functional teams in a fast-paced environment.