Digital Channel Lead Analyst

Citigroup; Irving (TX); On-site; USD 115,000 - 172,000; Full time

Job summary

Citigroup in Irving, TX is seeking a Digital MarTech lead to drive and implement marketing technology platforms delivering personalized, always-on marketing across channels. You will own GAM, integrate data/content platforms with ad ecosystems, and guide real-time audience enablement via CDP and AJO.

Ideal candidates have 6–10 years in MarTech, strong frontend/API skills, and proven PM/Agile leadership to align marketing tech with business outcomes. This role is full-time and on-site in Irving.

Qualifications

• Bachelor's degree required; Master's preferred.
• Experience delivering marketing tech across data, content and orchestration.
• Strong PM/Agile leadership and cross-functional collaboration.

Responsibilities

• Platform Ownership: Oversee Google Ad Manager and integrate with commerce ad platforms.
• Tech Development: design, test, deploy, maintain martech platforms and CDP/AJO data flows.
• Optimization: ongoing upgrades and content performance tuning for digital experience.
• Vendor Management: coordinate with third-party vendors and support teams.
• Performance Monitoring: implement tools to monitor and optimize platform performance.

Skills

Front-end basics HTML CSS JS APIs

MarTech & AdTech integrations

GAM / GAM data integration

APIs & data workflows

Education

Bachelor's degree

Master's degree preferred

Tools

Google Ad Manager (GAM)

Adobe Journey Orchestration (AJO)

Customer Data Platform (CDP)

AEM / Content platforms

Job description

We are seeking a dedicated and highly skilled Digital MarTech lead to help drive and implement best in class marketing technology platforms and tools to deliver against Citibank's Consumer Banking vision of generating always on and personalized marketing. The individual in this role will inform, plan, and deliver Marketing's Technology tools that drive acquisition and engagement of customers & prospects across channels. The job requires a deep understanding of one or more of the following technologies/tools and its corresponding architecture landscape: Content Management platforms (e.g. AEM, genAI tools), Orchestration/Personalization platforms (e.g. Google Ad Manager, Pega, Zeta, Adobe Target, Persado, Stensul, Adobe Experience Platform) and Data Management platforms (e.g. AWS, Snowflake, CDPs). This role is responsible for managing the platform lifecycle, supporting cross-functional digital projects, and ensuring high performance, stability, and seamless user experiences. The product manager will work closely with stakeholders across marketing, analytics, risk, technology, product, and design teams to deliver digital first solutions that align with business objectives and enhance customer engagement.

Responsibilities:

• Platform Ownership: Oversee Google Ad Manager, ensuring it meets business requirements, user needs, and performance expectations. Integrate data and content platform with Commerce Ad platforms (GAM, Live Ramp) to enable onsite and offsite marketing
• Tech Development: Steer the design, development, testing, deployment, and maintenance of the platforms, including data ingestion, data processing and enablement of real-time audience using Customer Data Platform (CDP) and Adobe Journey Orchestration (AJO)
• Optimization & Upgrades: Manage ongoing platform optimization, including regular upgrades, feature enhancements, and content performance tuning to achieve a high-performing digital experience.
• Vendor Management: Liaise with third-party vendors and support teams to ensure the efficient operation of the platform.
• Performance Monitoring: Implement and manage tools to monitor/optimize for platform performance...

Preferred Qualifications:

• Familiarity with front-end development (HTML, CSS, JavaScript), APIs, and integrations across MarTech & AdTech tools
• User Support & Training: Provide guidance and training for content authors, designers, and developers to maintain consistent quality and usability standards across digital content.
• Governance & Compliance : Enforce governance policies around content, usage, and permissions to ensure security, data privacy, and compliance with relevant regulations.

Qualifications:

• Experience: 6-10 years of experience in implementing and managing MarTech capabilities across data, offer, content and orchestration domains.
• Technical Proficiency: Experience with marketing technology architecture, backend systems, data dependencies, and front-end interfaces that are required to implement and execute digital marketing campaigns.
• Product Management Skills: Customer-centric and tech-savvy product leader that has driven technical and operational teams to solutions that focus on delivering outstanding experiences supported by agile and efficient operational processes.
• Project Management Skills: Proficiency in Agile/Scrum methodologies; Act as a change management champion, educating the greater marketing organization on how to leverage new capabilities to drive their strategy.
• Platform Management Skills: Track, measure, monitor and manage the performance, availability and usage of MarTech platforms.
• Innovation: Identify and evaluate new technologies, tools, and trends in the data domain and recommend solutions that enhance the data platform capabilities and value
• Analytical Skills: Strong analytical skills for evaluating digital performance, user behaviors, and platform metrics.
• Soft Skills: Excellent communication, collaboration, and organizational skills; ability to explain complex concepts to non-technical stakeholders.

Education:

Bachelor's/University degree, Master's degree preferred

Job Family Group:

Marketing

Job Family:

Digital & Social Media Marketing

Time Type:

Full time

Primary Location:

Irving Texas United States

Primary Location Full Time Salary Range:

$114,720.00 - $172,080.00

In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and pai