MarTech Platform Lead – Digital Channels & Personalization

Citigroup; Irving (TX); On-site; USD 115,000 - 172,000; Full time

Job summary

Citigroup in Irving, TX is seeking a Digital MarTech lead to drive and implement marketing technology platforms delivering personalized, always-on marketing across channels. You will own GAM, integrate data/content platforms with ad ecosystems, and guide real-time audience enablement via CDP and AJO.

Ideal candidates have 6–10 years in MarTech, strong frontend/API skills, and proven PM/Agile leadership to align marketing tech with business outcomes. This role is full-time and on-site in Irving.

Qualifications

• Bachelor's degree required; Master's preferred.
• Experience delivering marketing tech across data, content and orchestration.
• Strong PM/Agile leadership and cross-functional collaboration.

Responsibilities

• Platform Ownership: Oversee Google Ad Manager and integrate with commerce ad platforms.
• Tech Development: design, test, deploy, maintain martech platforms and CDP/AJO data flows.
• Optimization: ongoing upgrades and content performance tuning for digital experience.
• Vendor Management: coordinate with third-party vendors and support teams.
• Performance Monitoring: implement tools to monitor and optimize platform performance.

Skills

Front-end basics HTML CSS JS APIs

MarTech & AdTech integrations

GAM / GAM data integration

APIs & data workflows

Education

Bachelor's degree

Master's degree preferred

Tools

Google Ad Manager (GAM)

Adobe Journey Orchestration (AJO)

Customer Data Platform (CDP)

AEM / Content platforms

Job description

Citigroup in Irving, TX is seeking a Digital MarTech lead to drive and implement marketing technology platforms delivering personalized, always-on marketing across channels. You will own GAM, integrate data/content platforms with ad ecosystems, and guide real-time audience enablement via CDP and AJO.

Ideal candidates have 6–10 years in MarTech, strong frontend/API skills, and proven PM/Agile leadership to align marketing tech with business outcomes. This role is full-time and on-site in Irving.