Senior MarTech Product Owner - Adobe & CX Leader

Barclays; Hanover Township (NJ); On-site; USD 170,000 - 230,000; Full time

Job summary

Barclays is seeking a Senior Product Owner to lead MarTech initiatives and drive customer engagement through Adobe Experience Cloud and related platforms. You will shape the product vision, own the backlog, and collaborate with senior stakeholders to deliver data-driven, personalized experiences across marketing technology solutions.

This role sits in the Whippany, NJ office with strong governance and strategic impact.

Qualifications

• Translate business and marketing requirements into clear user stories and acceptance criteria.
• Build relationships across business and technology teams to drive alignment and execution.
• Apply Agile and data-driven practices to improve customer experiences and platform performance.

Responsibilities

• Drive the product vision, roadmap, and backlog aligned with marketing, customer communication, and enterprise targets.
• Balance business value, customer experience, risk, compliance, and technical feasibility in prioritization.
• Translate requirements into actionable user stories and acceptance criteria for Agile teams.
• Collaborate with stakeholders to gather requirements and ensure alignment with business objectives.
• Monitor KPIs and iterate on backlog and roadmap to improve functionality and user experience.
• Manage readiness and run activities of live products including governance and approvals.

Skills

Product vision

Backlog prioritization

Agile delivery

Stakeholder alignment

Data-driven decision making

Tools

Adobe Experience Cloud

Adobe Campaign

AEM

Tealium

Transactional Databases

CMS

Analytics

Job description

Barclays is seeking a Senior Product Owner to lead MarTech initiatives and drive customer engagement through Adobe Experience Cloud and related platforms. You will shape the product vision, own the backlog, and collaborate with senior stakeholders to deliver data-driven, personalized experiences across marketing technology solutions.

This role sits in the Whippany, NJ office with strong governance and strategic impact.