Marketing Technology Owner

vnbcareers; Morristown (NJ); On-site; USD 140,000 - 190,000; Full time

Job summary

vnbcareers is seeking a Senior MarTech Lead in Morristown, NJ to own the end-to-end MarTech vision across data, orchestration, personalization and content. You will evaluate new technologies, build ROI models, and establish KPIs tied to business outcomes.

You will drive adoption of Adobe Target, Segment CDP, Snowflake, Salesforce & Marketing Cloud, and Adobe Experience Manager, partnering with web and product teams to optimize multi-channel customer journeys.

Qualifications

• Strategic thinker with execution discipline.
• Influential communicator across technical and non-technical teams.
• Data-driven decision making capabilities.
• Comfort navigating ambiguity and complex stakeholder environments.
• Governance mindset balanced with marketing agility.
• Hands-on ownership of enterprise MarTech platforms.
• Strong understanding of customer data, identity, consent and personalization.
• Ability to translate business strategy into technical execution.
• Experience managing vendors and budgets on cross-functional initiatives.
• Proven ability to optimize digital customer journeys in multi-channel settings.

Responsibilities

• Own the end-to-end MarTech vision and roadmap across data, orchestration, personalization and content.
• Evaluate new technologies, build ROI models, and set KPIs tied to outcomes.
• Maximize utilization of Adobe Target, Segment CDP, Snowflake, Salesforce & Marketing Cloud and AEM.
• Collaborate with web/product teams to optimize journeys across web, mobile and owned channels.
• Lead data-driven conversion programs using experimentation and personalization tools.
• Design and analyze A/B and multivariate tests with Adobe Target.
• Develop hypotheses from customer insights and scale winning experiences.
• Leverage CDP, data and content platforms to deliver relevant experiences.
• Activate audiences from Segment CDP and Snowflake to inform journeys and targeting.
• Partner with Content and Digital teams to enable scalable personalization via AEM.
• Work with Legal/Risk/InfoSec to ensure data governance and compliance.

Skills

Strategic thinking

Stakeholder communication

Data-driven decisions

MarTech platform ownership

Personalization data

Identity & consent

Translate strategy to execution

Vendor & budgets

Customer journeys optimization

Governance mindset

Education

Bachelor's degree in Marketing or Marketing Technology

Tools

Adobe Target

Segment CDP

Snowflake

Salesforce CRM/Marketing Cloud

Adobe Experience Manager (AEM)

Job description

Responsibilities include but are not limited to:

• Own the end-to-end MarTech vision, roadmap and platforms, defining how platforms work together across data, orchestration, personalization, and content.
• Evaluate new technologies and enhancements; build business cases and ROI models and establish KPIs and measurement frameworks tied to business outcomes.
• Maximize utilization and adoption of existing MarTech investments and drive optimization of Adobe Target, Segment CDP, Snowflake, Salesforce & Marketing Cloud and Adobe Experience Manager (AEM).
• Partner with web and product teams to optimize end to end digital customer journeys across web, mobile, and owned digital channel, mapping and continuously refining customer journeys for key use cases.
• Work with team to build and execute on a data driven conversion optimization program, leveraging experimentation and personalization tools.
• Use Adobe Target to design, execute, and analyze A/B and multivariate tests across digital experiences.
• Develop hypotheses grounded in customer insights, data, and business objectives and apply learnings from experimentation to scale winning experiences across channels.
• Leverage CDP, data, and content platforms to deliver relevant, personalized experiences across the customer lifecycle.
• Activate audiences and insights from Segment CDP and Snowflake to identify opportunities, inform journey orchestration and prioritize targeting.
• Partner with Content and Digital teams to enable scalable personalization through Adobe Experience Manager.
• Partner with Legal, Risk, Compliance, and InfoSec to ensure regulatory compliance and proper data usage, access controls, and governance standards.

Required Skills:

• Strategic thinking with strong execution discipline.
• Influential communicator across technical and non-technical teams.
• Data-driven decision making skills.
• Comfort navigating ambiguity and complex stakeholder environments.
• Strong governance mindset balanced with marketing agility.
• Hands-on ownership experience with enterprise MarTech platforms, including Adobe Target, Segment (or similar CDP), Snowflake (or cloud data warehouse), Salesforce CRM and/or Marketing Cloud and Adobe Experience Manager.
• Strong understanding of customer data, identity, consent, and personalization.
• Proven ability to translate business strategy into technical execution.
• Experience managing vendors, budgets, and complex cross-functional initiatives.
• Proven experience optimizing digital customer journeys and funnels in complex, multi channel environments.

Required Experience:

• Bachelor's degree in Marketing or Marketing Technology discipline and a minimum of 7 years experience in marketing technology, digital marketing, or marketing operations in regulated industries.

Preferred Experience:

• Background in data analytics or marketing performance measurement and experience in Banking.
• Martech certifications (Adobe, Salesforce, Segment, Snowflake).