Marketing Technology Owner

Valley Bank; Morristown (TN); On-site; USD 100,000 - 120,000; Full time

Job summary

A regional financial institution is seeking a Marketing Technology Owner responsible for maximizing the value of its marketing technology investments. This role involves owning the strategy, roadmap, governance, and performance of the MarTech ecosystem, ensuring platforms are integrated and optimized to drive business outcomes. A minimum of 7 years’ experience in digital marketing in regulated industries is required, along with strong knowledge of platforms like Adobe Target and Salesforce. This position offers significant opportunity for strategic influence and cross-functional collaboration.

Qualifications

• Minimum of 7 years experience in marketing technology, digital marketing, or marketing operations in regulated industries.
• Experience with MarTech platforms including Adobe Target and Salesforce.
• Strong understanding of optimizing digital customer journeys in a multi-channel environment.

Responsibilities

• Own the MarTech vision, roadmap, and platforms.
• Maximize utilization of existing MarTech investments.
• Partner with teams to optimize digital customer journeys.
• Work on data-driven conversion optimization.
• Manage regulatory compliance with Legal and Risk teams.

Skills

Strategic thinking

Influential communication

Data-driven decision making

Governance mindset

Hands-on ownership of enterprise MarTech

Understanding of customer data

Translation of business strategy

Experience managing vendors and budgets

Optimizing digital customer journeys

Education

Bachelor's degree in Marketing or Marketing Technology

Tools

Adobe Target

Segment CDP

Snowflake

Salesforce CRM

Adobe Experience Manager

Job description

The Marketing Technology Owner is responsible for maximizing the value of the bank's marketing technology investments by owning the strategy, roadmap, governance, and performance of the MarTech ecosystem. This role ensures platforms are integrated, adopted, and optimized to drive measurable business outcomes while meeting regulatory, security, and data privacy requirements.

Responsibilities

• Own the end-to-end MarTech vision, roadmap and platforms, defining how platforms work together across data, orchestration, personalization, and content.
• Evaluate new technologies and enhancements; build business cases and ROI models and establish KPIs and measurement frameworks tied to business outcomes.
• Maximize utilization and adoption of existing MarTech investments and drive optimization of Adobe Target, Segment CDP, Snowflake, Salesforce & Marketing Cloud and Adobe Experience Manager (AEM).
• Partner with web and product teams to optimize end to end digital customer journeys across web, mobile, and owned digital channel, mapping and continuously refining customer journeys for key use cases.
• Work with team to build and execute on a data driven conversion optimization program, leveraging experimentation and personalization tools.
• Use Adobe Target to design, execute, and analyze A/B and multivariate tests across digital experiences.
• Develop hypotheses grounded in customer insights, data, and business objectives and apply learnings from experimentation to scale winning experiences across channels.
• Leverage CDP, data, and content platforms to deliver relevant, personalized experiences across the customer lifecycle.
• Activate audiences and insights from Segment CDP and Snowflake to identify opportunities, inform journey orchestration and prioritize targeting.
• Partner with Content and Digital teams to enable scalable personalization through Adobe Experience Manager.
• Partner with Legal, Risk, Compliance, and InfoSec to ensure regulatory compliance and proper data usage, access controls, and governance standards.

Required Skills

• Strategic thinking with strong execution discipline.
• Influential communicator across technical and non-technical teams.
• Data-driven decision making skills.
• Comfort navigating ambiguity and complex stakeholder environments.
• Strong governance mindset balanced with marketing agility.
• Hands-on ownership experience with enterprise MarTech platforms, including Adobe Target, Segment (or similar CDP), Snowflake (or cloud data warehouse), Salesforce CRM and/or Marketing Cloud and Adobe Experience Manager.
• Strong understanding of customer data, identity, consent, and personalization.
• Proven ability to translate business strategy into technical execution.
• Experience managing vendors, budgets, and complex cross-functional initiatives.
• Proven experience optimizing digital customer journeys and funnels in complex, multi channel environments.

Required Experience

• Bachelor's degree in Marketing or Marketing Technology discipline and a minimum of 7 years experience in marketing technology, digital marketing, or marketing operations in regulated industries.

Preferred Experience

• Background in data analytics or marketing performance measurement and experience in Banking.
• Martech certifications (Adobe, Salesforce, Segment, Snowflake).