MarTech Integration Lead: Omnichannel & Insights
Wellstar Health System
Une candidature conçue pour ce poste — un CV et une lettre de motivation personnalisés qui correspondent à l’offre.
Résumé du poste
Wellstar Health System is seeking a MarTech Integration Manager to drive data integration and platform strategy across our website and app ecosystem. You will partner with the Director of Digital Experience to shape the Martech stack, ensure data quality, and enable omnichannel experiences through CDP, CRM, and analytics.
You will translate technical requirements to business stakeholders, guide implementation of integrations, and champion data governance and privacy standards across the
Qualifications
- Bachelor's degree required or equivalent in a related field.
- 5+ years in MarTech, marketing ops, or digital marketing with tech ownership.
- Experience integrating enterprise marketing tech with CMS and analytics.
- Experience with CDP implementations and Martech tools across ecosystems.
- Strong communication to translate between business and technical stakeholders.
Responsabilités
- Manage data elements, data quality, and data mappings for marketing.
- Guide architecture of marketing technologies for website, app, and CRM.
- Ensure first-party data collection aligns with privacy standards and governance.
- Collaborate with agency and cross-team stakeholders on data and analytics.
- Provide dashboards, reports, and insights to support digital marketing strategy.
Connaissances
Formation
Outils
Description du poste
Wellstar Health System is seeking a MarTech Integration Manager to drive data integration and platform strategy across our website and app ecosystem. You will partner with the Director of Digital Experience to shape the Martech stack, ensure data quality, and enable omnichannel experiences through CDP, CRM, and analytics.
You will translate technical requirements to business stakeholders, guide implementation of integrations, and champion data governance and privacy standards across the
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