MarTech Integrations Manager, Digital Experience

1000 Wellstar Health System, Inc.

Parkway Place (AR)

On-site

USD 120,000 - 180,000

Full time

14 days+

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Job summary

Wellstar Health System, Inc. is seeking a MarTech Integration Manager to support the brand and marketing platforms, including website and app ecosystems. You will guide integrations, data architecture, and analytics to enable omnichannel experiences and data-driven decision making.

The role requires strong communication with stakeholders, hands-on CDP experience, and the ability to translate technical concepts for business partners. Join a culture focused on compassionate care and excellence.

Qualifications

Minimum 5 years of experience in MarTech, marketing ops, or digital marketing with tech ownership.
Proven experience integrating enterprise marketing technologies with content management systems (Sitecore, Adobe, Salesforce).
Proven ability to translate between marketing, data engineering, platform architecture and analytics teams to connect marketing needs to technical data solutions.
Hands-on experience with customer data platforms (CDPs) and MarTech tools, with proven ability to manage integrations for these systems across the larger digital ecosystem.
Strong understanding of attribution, clean rooms, and measurement frameworks as they apply to a digital ecosystem.
Strong understanding of customer data architecture, identity resolution, and real-time personalization.
Robust experience driving optimization and enabling customer experience capabilities that advance the digital marketing roadmap.
Excellent communication and stakeholder management skills, with the ability to translate business needs into technical solutions; and the ability to explain technical items in simple terms.
Curious, adaptable, and passionate about leveraging technology to drive growth.

Responsibilities

Data Management and Integration: Work with stakeholders to identify, build, and report on critical data elements for marketing.
Act as a key resource for system-wide MarTech integrations. Work alongside CRM team to prioritize and develop the Customer Data Platform (CDP) to roadmap omnichannel experiences by activating customer data.
Technical Architecture: Guide the architecture of marketing technologies with a focus on website, app and CRM platform optimizations.
Support the integration and data maintenance of MarTech platforms in pursuit of an omnichannel experience (CRM, ERP, CDP, Data Layer, GA4, GTM, etc.).
Assist in creating and maintaining documentation, including technical specifications, and process workflows, to ensure consistent execution across teams.
Operational Excellence: Partner with agency teams and stakeholders to identify data gaps and ensure data quality; champion first‑party data collection.
Conduct QA testing to identify issues related to GA4 and GTM tagging structures.
Design, enhance, and scale dashboards, visualizations, and automations for analytics needs.
Deliver training sessions for stakeholders to improve data literacy and data governance practices.
Assist the Director of Digital Experience in executing the overall strategy for website and app platforms.
Teamwork: translate data needs into insights; ensure privacy/regulatory compliance; collaborate with cross-functional teams.
Ensure privacy and data protection standards (HIPAA, GDPR, CCPA) and secure data handling.