MarTech Integration Manager

1000 Wellstar Health System, Inc.; Parkway Place (AR); On-site; USD 120,000 - 180,000; Full time

Job summary

Wellstar Health System, Inc. is seeking a MarTech Integration Manager to support the brand and marketing platforms, including website and app ecosystems. You will guide integrations, data architecture, and analytics to enable omnichannel experiences and data-driven decision making.

The role requires strong communication with stakeholders, hands-on CDP experience, and the ability to translate technical concepts for business partners. Join a culture focused on compassionate care and excellence.

Qualifications

• Minimum 5 years of experience in MarTech, marketing ops, or digital marketing with tech ownership.
• Proven experience integrating enterprise marketing technologies with content management systems (Sitecore, Adobe, Salesforce).
• Proven ability to translate between marketing, data engineering, platform architecture and analytics teams to connect marketing needs to technical data solutions.
• Hands-on experience with customer data platforms (CDPs) and MarTech tools, with proven ability to manage integrations for these systems across the larger digital ecosystem.
• Strong understanding of attribution, clean rooms, and measurement frameworks as they apply to a digital ecosystem.
• Strong understanding of customer data architecture, identity resolution, and real-time personalization.
• Robust experience driving optimization and enabling customer experience capabilities that advance the digital marketing roadmap.
• Excellent communication and stakeholder management skills, with the ability to translate business needs into technical solutions; and the ability to explain technical items in simple terms.
• Curious, adaptable, and passionate about leveraging technology to drive growth.

Responsibilities

• Data Management and Integration: Work with stakeholders to identify, build, and report on critical data elements for marketing.
• Act as a key resource for system-wide MarTech integrations. Work alongside CRM team to prioritize and develop the Customer Data Platform (CDP) to roadmap omnichannel experiences by activating customer data.
• Technical Architecture: Guide the architecture of marketing technologies with a focus on website, app and CRM platform optimizations.
• Support the integration and data maintenance of MarTech platforms in pursuit of an omnichannel experience (CRM, ERP, CDP, Data Layer, GA4, GTM, etc.).
• Assist in creating and maintaining documentation, including technical specifications, and process workflows, to ensure consistent execution across teams.
• Operational Excellence: Partner with agency teams and stakeholders to identify data gaps and ensure data quality; champion first‑party data collection.
• Conduct QA testing to identify issues related to GA4 and GTM tagging structures.
• Design, enhance, and scale dashboards, visualizations, and automations for analytics needs.
• Deliver training sessions for stakeholders to improve data literacy and data governance practices.
• Assist the Director of Digital Experience in executing the overall strategy for website and app platforms.
• Teamwork: translate data needs into insights; ensure privacy/regulatory compliance; collaborate with cross-functional teams.
• Ensure privacy and data protection standards (HIPAA, GDPR, CCPA) and secure data handling.

Skills

HTML

CSS

JavaScript

SQL

Data QA

BI/reporting tools

Relational databases

CRM integrations

Data infrastructure

Communication

Stakeholder management

Education

Bachelor's in Computer Science

Bachelor's in Information Technology

Bachelor's in Marketing

Bachelor's in Advertising

Bachelor's in Business Administration/Management

Bachelor's in Related Field

Tools

Sitecore

Adobe

Salesforce

Job description

How would you like to work in a place where your contributions and ideas are valued? A place where you can serve with compassion, pursue excellence and honor every voice? At Wellstar, our mission is simple, yet powerful: to enhance the health and well-being of every person we serve. We are proud to have become a shining example of what's possible when the brightest professionals dedicate themselves to making a difference in the healthcare industry, and in people's lives.

Work Shift Job Summary: At Wellstar, we are a dynamic and innovative healthcare organization focused on delivering exceptional care to our patients and the communities we serve. As we continue to grow, our Brand and Marketing Team is seeking a collaborative and detail-oriented MarTech Integration Manager to support the strategic vision and daily operations of our website and apps platforms. Reporting to the Director of Digital Experience, this role will assist in building and developing the MarTech platform and analytical insights to support the evolution of the digital consumer experience. This role acts as a critical support system for the Director, helping align integration and data needs across the organization. The MarTech Integration Manager will be a key technical resource for guiding projects and assessing our marketing technology landscape through integrations and data mapping. This individual should be comfortable articulating technical requirements to business stakeholders and translating complex data into actionable insights.

Nationally ranked and locally recognized for our high-quality care and inclusive culture, Wellstar is one of Georgia’s largest and most integrated healthcare systems. Every day, 24,000+ of us work together to provide personalized care for patients at every age and stage of life – and our team members are the foundation of that care.

Core Responsibilities and Essential Functions:

Data Management and Integration Track Critical Data Elements (CDEs): Work with stakeholders to identify, build, and report on critical data elements for marketing. Identify gaps in data integrations and help develop strategic enhancements through a compliant lens.

Act as a key resource for system-wide MarTech integrations. Work alongside CRM team to prioritize and develop the Customer Data Platform (CDP) to help roadmap omnichannel digital experiences by activating customer data.

Technical Architecture Guide the architecture of marketing technologies with a focus on website, app and CRM platform optimizations.

Support the integration and data maintenance of MarTech platforms in pursuit of an omnichannel experience (CRM, ERP, CDP, Data Layer, Google Suite, FullStory, loyalty programs, etc.).

Assist in creating and maintaining documentation, including technical specifications, and process workflows, to ensure consistent execution across teams.

Operational Excellence Partner with agency teams and broader stakeholders to identify gaps in data collection and proactively ensure data quality across the marketing organization. Champion the prioritization of first‑party data collection to support the organizations goal of a holistic health experiences that resonate with consumers Proactively provide recommendations to improve data quality and ensure adherence to data standards.

Conduct regular quality assurance (QA) testing to identify and address issues related to GA4 and GTM tagging structures.

Design, enhance, and scale dashboards, visualizations, and automations to support marketing and business analytics needs.

Support and deliver training sessions for stakeholders to improve data literacy and understanding of data governance practices.

Assist the Director of Digital Experience in executing the overall strategy for website and app platforms, ensuring alignment with business goals and customer needs.

Teamwork

Work closely with marketing and customer experience teams to translate data needs into actionable insights that enhance customer engagement and loyalty. Partner with compliance and legal teams to ensure data collection practices meet privacy regulations and accessibility requirements. Collaborate with service line marketing teams to provide reporting and insights on digital performance for respective categories. Function as a technical liaison to support website and app initiatives as needed.

Collaborate with internal stakeholders to ensure that all marketing technologies, especially the CDP, adhere to privacy and data protection standards (HIPPA, AIRA, GDPR, CCPA), and maintain secure data handling practices.

Analysis

Provide analytical insights on marketing content and offer guidance for optimizing content creation processes to improve customer journey through content effectiveness. Develop and maintain data lineage documentation for key marketing datasets to ensure transparency and traceability of data across systems. Assist in preparing reports and insights for the Director to present to leadership and stakeholders. Help identify trends and opportunities for continuous improvement based on data analysis and user feedback. Evaluate competitors and research new approaches and tools for using data to refine customer journey.

Performs other duties as assigned. Complies with all Wellstar Health System policies, standards of work, and code of conduct.

Required Minimum Education:

Bachelors Computer Science or Bachelors Information Technology or Bachelors Marketing or Bachelors Advertising or Bachelors Business Administration/Management or Bachelors Other / Related Field 7 years additional - Additional years of relevant work experience and/or other specialized training can be used in lieu of minimum education requirement.

Required Minimum Experience:

Minimum 5 years of experience in MarTech, marketing operations, or digital marketing roles with significant tech ownership. Required Proven experience integrating enterprise marketing technologies with content management systems (Sitecore, Adobe, Salesforce, etc.). Required Proven ability to translate between marketing, data engineering, platform architecture and analytics teams to connect marketing needs to technical data solutions. Required Hands‑on experience with customer data platforms (CDPs) and MarTech tools, with proven ability to manage integrations for these systems across the larger digital ecosystem. Required Strong understanding of attribution, clean rooms, and measurement frameworks as they apply to a digital ecosystem. Required Strong understanding of customer data architecture, identity resolution, and real‑time personalization. Required Robust experience driving optimization and enabling customer experience capabilities that advance the digital marketing roadmap. Required Excellent communication and stakeholder management skills, with the ability to translate business needs into technical solutions; and the ability to explain technical items in simple terms. Required Curious, adaptable, and passionate about leveraging technology to drive growth.

Required Minimum Skills:

A strategic thinker and self-starter who thrives in a fast‑paced environment with shifting priorities and multiple stakeholders. Proficient in HTML, CSS, JavaScript, SQL, data QA, BI/reporting tools and relational databases (preferred), with a strong grasp of CRM integrations and scalable data infrastructure. Experience managing complex MarTech stacks with an analytical mindset and the ability to translate data into actionable insights.

Mission, Vision & Values

At a time when the healthcare industry is changing rapidly, Wellstar remains committed to exceeding patients’ and team members’ expectations, while transforming healthcare delivery.

OUR MISSION:

To enhance the health and well-being of every person we serve.

OUR VISION:

Deliver world‑class healthcare to every person, every time.

OUR VALUES:

We serve with compassion We pursue excellence We honor every voice.

Culture of Excellence

Wellstar consistently receives attention and accolades from national organizations that set the standards for world‑class care. Our system‑wide practice of safety principles, assessing and addressing errors and seeking feedback from our patients and customers continually earns recognition for advances in safety and quality.

Featured on the FORTUNE “100 Best Companies to Work For” list and Seramount 100 Best Companies list, we not only provide top‑notch care for our patients, but also foster the culture of Wellstar as a Great Place to Work.