MarTech Architect & AI-Driven Marketing Lead

Highmark Health; Lincoln (NE); Remote; USD 86,000 - 139,000; Full time

Job summary

Highmark Health is seeking a Marketing Technology Leader to advance the MarTech stack, integrate AI, and align activities with IT and business partners. You will lead day-to-day optimization, automation, and outsourcing of marketing operations, reporting to the Director of MarTech and Operations.

The role emphasizes building scalable processes, budgeting, and cross-functional collaboration to deliver roadmaps and platform integrations that support current and future marketing strategies.

Qualifications

• 5 years of professional experience in the MarTech domain including, but not limited to CRM, CDP, MMP, Analytics, and model-driven targeting.
• 5 years of experience in business & operational process optimization within a marketing context.
• 5 years of professional experience in data architecture design (data lake/warehouse) and familiarity of ETL processes and tools.
• 5 years of professional experience integrating MarTech solutions(e.g., CRM, ERP, CDP, etc.) and middleware platforms (e.g., Mulesoft, Apache, etc.)
• 3 years of experience analyzing business and marketing requirements and defining prioritized product roadmap and features to support them.

Responsibilities

• Technology: Lead the advancement and maturity of the marketing technology stack and AI integration, ensuring it supports current and future marketing strategies and campaign needs, and integrates seamlessly with other corporate technologies.
• Process: Oversee the development and implementation of marketing operational strategies and plans. Support budgeting, forecasting, and resource allocation processes for the marketing department, ensuring optimal utilization of funds and technology.
• People: Develop training and change management programs and services for marketing and experience team members to maximize adoption and ongoing usage of selected MarTech tools and process.
• Enterprise Alignment: Actively participate in cross-functional teams, representing marketing in broader corporate prioritization, operations, and technology discussions.
• Other duties as assigned or requested

Skills

MarTech leadership

Communication

Strategic thinking

Cross-functional collaboration

Project planning

Budget management

Change management

AI in marketing

Problem solving

Education

Bachelor's degree in marketing, business administration, technology management, or related field

Master's degree in marketing, business administration, technology management, or related field

Job description

Highmark Health is seeking a Marketing Technology Leader to advance the MarTech stack, integrate AI, and align activities with IT and business partners. You will lead day-to-day optimization, automation, and outsourcing of marketing operations, reporting to the Director of MarTech and Operations.

The role emphasizes building scalable processes, budgeting, and cross-functional collaboration to deliver roadmaps and platform integrations that support current and future marketing strategies.