Martech Business Analyst - CRM/CDP & Loyalty Systems

Insight Global; Plano (TX); On-site; USD 85,000 - 125,000; Full time

Job summary

Insight Global in Plano, TX is seeking a Martech Business Analyst to bridge marketing and technology teams by gathering requirements, writing user stories, and composing technical documentation related to Martech systems such as CRM, CDP, and loyalty platforms.

You will partner with engineering, marketing, and media teams to ensure alignment with business needs, build reusable briefs, and use Martech data to report insights to leadership while maturing the group’s requirements and methodology.

Qualifications

• 5-7+ years experience in business analyst roles.
• Martech experience- CRM, CDP, and loyalty systems.
• Well versed in requirements gathering, technical documentation, and building user stories.

Responsibilities

• Bridge the gap between marketing and technology teams through gathering requirements and writing user stories.
• Define requirements through engagement with marketing and media teams and align with engineering.
• Create technical briefs and documentation for reuse by others in related processes.
• Leverage Martech data to share/ report to leadership.
• Partner with marketing/media teams on related projects and mature the group’s requirements/methodology.

Skills

Business analysis

Martech domain

Requirements gathering

Agile methodologies

Tools

Jira

Confluence

Braze

CRM

CDP

Loyalty platforms

Job description

Insight Global in Plano, TX is seeking a Martech Business Analyst to bridge marketing and technology teams by gathering requirements, writing user stories, and composing technical documentation related to Martech systems such as CRM, CDP, and loyalty platforms.

You will partner with engineering, marketing, and media teams to ensure alignment with business needs, build reusable briefs, and use Martech data to report insights to leadership while maturing the group’s requirements and methodology.