Senior Marketing BA — Martech & Campaign Analytics

Socket.dev; Nevada (IA); Hybrid; USD 82,000 - 140,000; Full time

Benefits offered by this job

Medical/Dental/Vision

401k with employer match

Paid holidays

Flexible vacation policy

Winter office closure

Job summary

Curriculum Associates is seeking a Senior Business Analyst to partner with Marketing, translating marketing process and system needs into clear IT requirements. Focus areas include martech systems, data flows between marketing and CRM/CDP platforms, campaign and lead-management process design, and reporting/analytics infrastructure.

The ideal candidate brings IT business analysis fundamentals—requirements gathering, systems thinking, SDLC/Agile delivery—plus marketing domain fluency to

Qualifications

• Requirements gathering, systems thinking, and SDLC/Agile delivery are essential.
• Strong stakeholder engagement and mentoring skills are valued.
• Experience partnering with Marketing and IT to deliver system improvements.

Responsibilities

• Own the domain knowledge and documentation across the assigned area.
• Lead discovery and requirements with stakeholders to shape solutions.
• Collaborate with Marketing, Sales Operations, and IT delivery teams to scope improvements.
• Coordinate UAT and post-implementation validation to ensure adoption.

Skills

Requirements gathering

Systems thinking

SDLC/Agile delivery

Stakeholder engagement

Mentoring

Tools

CRM/CDP platforms

Martech systems

Job description

Curriculum Associates is seeking a Senior Business Analyst to partner with Marketing, translating marketing process and system needs into clear IT requirements. Focus areas include martech systems, data flows between marketing and CRM/CDP platforms, campaign and lead-management process design, and reporting/analytics infrastructure.

The ideal candidate brings IT business analysis fundamentals—requirements gathering, systems thinking, SDLC/Agile delivery—plus marketing domain fluency to