MarTech Business Analyst / Jr. Product Owner

firstPRO, Inc; Ewing Township (NJ); Hybrid; USD 65,000 - 85,000; Full time

Job summary

A consulting firm is seeking a MarTech Business Analyst / Jr. Product Owner to support digital and marketing technology initiatives. This hybrid role combines on-site collaboration with remote flexibility. The ideal candidate will serve as a liaison between business and IT teams, document requirements, and provide support for applications. Candidates should have 2–5 years in IT analysis, a strong grasp of IT delivery processes, and previous experience with enterprise applications like ServiceNow.

Qualifications

• 2–5 years of IT Business Analyst or similar role experience.
• Strong understanding of IT delivery processes required.
• Experience with enterprise applications necessary.

Responsibilities

• Liaison between business users, marketing, and IT teams.
• Gather, analyze, and document requirements.
• Assist with backlog grooming and user stories.

Skills

IT Business Analyst experience

SDLC understanding

Documentation skills

Stakeholder management

MarTech exposure

Tools

ServiceNow

Job description

We are seeking a MarTech Business Analyst / Jr. Product Owner to support core digital and marketing technology initiatives. This consulting role will partner closely with business stakeholders, marketing teams, and IT delivery teams to help translate business needs into actionable technical requirements while supporting the administration and ongoing optimization of assigned platforms.

This is a hybrid role based in Ewing, PA, combining on-site collaboration with remote flexibility.

Key Responsibilities

• Serve as a liaison between business users, marketing teams, and IT delivery teams
• Gather, analyze, and document business and technical requirements
• Support IT delivery processes including SDLC, testing, and change control
• Assist with backlog grooming, user stories, acceptance criteria, and prioritization
• Provide administration and operational support for assigned applications
• Participate in UAT planning, execution, and defect tracking
• Support continuous improvement of core experience and MarTech platforms
• Ensure solutions align with business objectives and technical standards

Required Qualifications

• 2–5 years of experience as an IT Business Analyst, Technical Business Analyst, or similar IT-focused role
• Strong understanding of IT delivery processes, including SDLC, testing, and change management
• Proven experience administering or supporting enterprise applications
• Previous ServiceNow experience
• Experience working directly with business users and IT teams in a collaborative, client-facing environment
• Strong documentation, communication, and stakeholder management skills
• Exposure to Marketing Technology (MarTech) ecosystems