Martech Developer

InfoVision Inc.

Dallas (TX)

On-site

USD 110,000 - 170,000

Full time

14 days+

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Job summary

A leading company is seeking a skilled MarTech Developer to design and implement innovative marketing technology solutions. This role involves working on customer data and personalization strategies, collaborating with enterprise architects and cross-functional teams to deliver impactful results for the business. Ideal candidates should have experience in audience targeting and data-driven marketing.

Qualifications

Extensive experience in MarTech solutions and customer data platforms.
Skills in targeting and retargeting across media channels.
Proficient in developing strategies for audience segmentation.

Responsibilities

Design and implement robust marketing architecture for digital marketing.
Develop CDP strategy including data ingestion and orchestration.
Collaborate with various teams to capture relevant data needs.

Skills

Customer data

Omni-channel personalization

Media marketing

Data-driven insights

Audience segmentation

Real-time personalization

Data ingestion

Cross-functional collaboration

Job description

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Job Title: MarTech Developer (3 Days onsite in a week)

Summary

We are seeking a highly skilled and experienced MarTech Developer with a strong focus on customer data, omni-channel personalization, and media marketing. In this role, you will be instrumental in designing, developing, and implementing innovative marketing technology solutions that leverage data-driven insights to drive customer engagement and business growth. You will collaborate closely with enterprise architects, cross-functional teams, and business stakeholders to translate business requirements into robust and scalable MarTech solutions, with a particular emphasis on targeting, retargeting, real-time personalization, and customer data platform (CDP) implementations.

Key Responsibilities

Digital Marketing & Targeting Architecture:

Design and implement a robust media marketing architecture for new and existing customers, encompassing:

Targeting & Retargeting: Develop and implement strategies for audience segmentation, targeting, and retargeting across various channels (e.g., social media, search, display, video).

Lead media activation integration to enable digital marketing through social media and advertising platforms.

Design and implement real-time personalization strategies for existing and new customers across various channels (online and offline experiences).

Design and integrate rules-based and machine learning-based personalization models.

Customer Data Platform (CDP) Development:

Design and implement a CDP strategy, including:

Data ingestion & orchestration: Develop and manage data pipelines for ingesting and enriching 1st, 2nd, and 3rd party data.

Customer segmentation & profiling: Develop and maintain customer segments based on behavioral, demographic, and other data.

Data Activation: Integrate the CDP with downstream systems (e.g., marketing automation, advertising platforms, NBx and system of engagements) to activate customer data for personalized campaigns.

Prospect Data Store & Management:

Design and implement a robust prospect data store, including data acquisition and enrichment strategies, data quality and hygiene processes, and data privacy and compliance considerations.

Cross-functional Collaboration:

Design and implement a scalable and robust MarTech solution with the enterprise architecture team. Work closely with marketing, business, IT, and UX teams to understand their data needs, capture relevant events, and deliver use cases. Facilitate communication and knowledge sharing across all stakeholders.

Seniority level