Marketing Technologist

Highmark Health; United States; Hybrid; USD 86,400 - 138,600; Full time

Job summary

Highmark Health seeks a Marketing Technology Specialist to manage the marketing technology stack and improve operational processes. This role focuses on integrating AI advancements and ensuring a collaborative culture within the marketing department.

Candidates should have extensive experience in MarTech, data architecture, and a proven ability to optimize marketing operations. The position offers opportunities for innovation and cross-functional team alignment.

Qualifications

• 5 years of experience in MarTech domain including CRM, CDP, MMP, Analytics.
• 5 years of experience in business & operational process optimization within a marketing context.
• 5 years of experience in data architecture design and familiarity with ETL processes.

Responsibilities

• Lead the advancement of the marketing technology stack, integrating AI.
• Oversee development and implementation of marketing operational strategies.
• Develop training programs to maximize adoption of MarTech tools.

Skills

Exceptional verbal, written, and interpersonal communication skills

Strong technical acumen in marketing operations technology

Analytical skills with a data-driven approach

Proficiency in project planning and budget management

Ability to drive continuous improvement and innovation

Proactive in learning and adapting to new marketing technologies

Education

Bachelor's degree in marketing, business administration, technology management

Job description

JOB SUMMARY

This role within the marketing & experience department will be at the forefront of blending technology, process, and people to scale our marketing efforts and foster a collaborative and inclusive culture. With a strong emphasis on technology, particularly the widespread adoption and integration of AI, the role demands a high-energy and highly accountable individual who can advance our marketing technology (MarTech) stack in collaboration with other key stakeholder departments. This role will report directly to the Director of MarTech and Operations and lead day-to-day optimization, automation and outsourcing of operational processes across the department. The incumbent will play a key role with IT product managers and product owners in facilitating budget and resource requests and follow-through.

ESSENTIAL RESPONSIBILITIES

• Technology – lead the advancement and maturity of the marketing technology stack and AI integration, ensuring it supports current and future marketing strategies and campaign needs, and integrates seamlessly with other corporate technologies. Manage implementation of marketing technology roadmaps and ongoing platform support, including feature/function enrichment to meet current and future needs of marketing business users. Serve as primary point of contact and owner for day-to-day vendor relationships, in partnership with many cross‑functional areas (such as customer relationship management, digital, research, media, in‑house agency leaders, IT, data analytics, compliance, and procurement).
• Process – oversee the development and implementation of marketing operational strategies and plans. Support budgeting, forecasting, and resource allocation processes for the marketing department, ensuring optimal utilization of funds and technology. Actively participate in department and company‑wide engagement and work‑norm meetings with an eye toward constant improvement and efficiency efforts leveraging marketing technology and process solutions.
• People – develop training and change‑management programs and services for marketing and experience team members to maximize adoption and ongoing usage of selected MarTech tools and processes. Act as an important listening engine and feedback loop for barriers preventing adoption and usage, which can be unpacked, road‑mapped and addressed for iterative improvement.
• Enterprise Alignment – actively participate in cross‑functional teams, representing marketing in broader corporate prioritization, operations, and technology discussions.
• Other duties as assigned or requested.

EXPERIENCE

Required

• 5 years of professional experience in the MarTech domain including, but not limited to CRM, CDP, MMP, Analytics, and model‑driven targeting.
• 5 years of experience in business & operational process optimization within a marketing context.
• 5 years of professional experience in data architecture design (data lake/warehouse) and familiarity with ETL processes and tools.
• 5 years of professional experience integrating MarTech solutions (e.g., CRM, ERP, CDP, etc.) and middleware platforms (e.g., Mulesoft, Apache, etc.).
• 3 years of experience analyzing business and marketing requirements and defining prioritized product roadmap and features to support them.

Preferred

• 1 year of proven experience in using technology and AI in a marketing context.

SKILLS

• Exceptional verbal, written, and interpersonal communication skills, with a focus on influence and emotional intelligence.
• Strong technical acumen, especially in marketing operations technology, customer relationship management solutions, digital marketing, and AI applications.
• Excellent strategic thinking, problem‑solving, and analytical skills with a data‑driven approach to work.
• Ability to collaborate and work cross‑functionally.
• Proficiency in project planning, goal‑setting, budget management, and performance metrics.
• Ability to drive continuous improvement and innovation within the department.
• Ability to represent marketing interests in wider corporate strategy and planning discussions.
• Proactive in learning and adapting to new marketing technologies, tools, and AI‑powered marketing platforms.
• Ability to effectively drive change management and communicate product capabilities and benefits with internal business partners.

EDUCATION

Required

• Bachelor’s degree in marketing, business administration, technology management, or related field OR relevant experience and/or education as determined by the company in lieu of a bachelor’s degree.

Preferred

• Master’s degree in marketing, business administration, technology management, or related field.

LICENSES OR CERTIFICATIONS

Required

• None.

Preferred

• Technology management certification.
• Human‑centered‑design and design thinking certifications.
• Project management certification.

Language (Other Than English)

None.

Travel Requirement

0% - 25% travel.

PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS

Office‑ or Remote‑based. Occasional teaching/training of others. Occasional travel from the office to various work sites or from site‑to‑site. Rarely works primarily out‑of‑the‑office selling products/services (sales employees). Occasionally physical work site required. Occasional lifting up to 10 pounds, 10 to 25 pounds, 25 to 50 pounds.

Compliance Requirement

The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job. This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies. As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy. Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.

Pay Range

Minimum: $86,400.00

Maximum: $138,600.00

Base pay is determined by a variety of factors including a candidate’s qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations. The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets.

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law.

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