AI-Driven MarTech Architect & Operations Lead

Highmark Health; Topeka (KS); Hybrid; USD 86,000 - 139,000; Full time

Job summary

Highmark Health is seeking a Senior MarTech & Operations professional to lead the evolution of the marketing technology stack and AI integration. You will own roadmaps, coordinate platform integrations, and manage vendor relationships across CRM, analytics, and IT partners.

The role reports to the Director of MarTech and Operations and drives budgeting and resource planning. You will guide training programs, promote change management, and collaborate with enterprise teams to optimize marketing

Qualifications

• 5+ years in the MarTech domain (CRM, CDP, MMP, Analytics, targeting)
• 5 years of experience in marketing process optimization
• 5 years of data architecture design (data lake/warehouse) and familiarity with ETL
• 5 years of experience integrating MarTech solutions and middleware platforms
• 3 years of experience analyzing business/marketing requirements and defining prioritized product roadmaps
• 1 year of proven experience using technology and AI in a marketing context

Responsibilities

• Lead the advancement of the marketing technology stack and AI integration, ensuring it supports current and future marketing strategies and campaign needs.
• Manage marketing technology roadmaps and platform integrations.
• Serve as primary contact and owner for day-to-day vendor relationships across departments.
• Oversee budgeting, forecasting, and resource allocation for the marketing department.
• Develop training and change management programs for marketing teams to maximize tool adoption.
• Actively participate in cross-functional alignment with other corporate priorities.

Skills

MarTech

CRM

CDP

MMP

Analytics

Data architecture

AI applications

Change management

Cross-functional collaboration

Budget planning

Education

Bachelor's degree in marketing, business administration, technology management, or related field

Master's degree in marketing, business administration, technology management, or related field

Tools

Mulesoft

Apache

Job description

Highmark Health is seeking a Senior MarTech & Operations professional to lead the evolution of the marketing technology stack and AI integration. You will own roadmaps, coordinate platform integrations, and manage vendor relationships across CRM, analytics, and IT partners.

The role reports to the Director of MarTech and Operations and drives budgeting and resource planning. You will guide training programs, promote change management, and collaborate with enterprise teams to optimize marketing