Manager of Marketing Operations

Armstrong Group; Northern (KY); Hybrid; USD 110,000 - 170,000; Full time

Benefits offered by this job

Competitive compensation

Benefits starting day 1

Opportunity to grow within the company

Top 10 company culture and high-energy

Job summary

The Armstrong Group seeks a seasoned Marketing Leader to drive acquisition and retention initiatives for Guardian Protection and related brands. You will oversee digital marketing, optimize conversion, and manage P&L aligned with growth priorities.

Leading a cross-functional team, you will partner with Sales, Technology, and Creative to deliver data-driven campaigns, scalable content, and measurable ROI across channels.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 5+ years of marketing leadership experience in customer acquisition and retention.
• 5+ years of conversion rate optimization experience.
• 5+ years of experience with SEM, SEO, email, SMS, paid and organic social, and branding.
• 3+ years of budget management experience.

Responsibilities

• Manage the customer-facing website to support customer acquisition, strengthen retention, and reinforce brand credibility.
• Optimize website conversion performance to increase qualified leads, improve customer engagement, and strengthen return on digital marketing investments.
• Support marketing reporting development and track marketing metrics to measure campaign effectiveness, identify performance trends, and guide data-driven decisions.
• Support optimization of the marketing P&L to align spending with growth priorities, revenue impact, and measurable return on investment.
• Manage paid and organic social media to build brand awareness, increase audience engagement, and support lead generation.
• Partner with Sales to improve customer and prospect experiences, strengthen lead handoffs, and increase conversion opportunities.
• Partner with Technology to build engaging digital experiences that improve usability, support campaign execution, and enhance the customer journey.
• Partner with Creative to develop brand-aligned messaging and assets that drive awareness, engagement, and conversion.
• Manage content strategy and execution to deliver relevant, consistent, and timely communications across digital channels.
• Manage the campaign calendar to coordinate priorities, improve visibility, and ensure timely execution of marketing initiatives.
• Mentor team and support professional growth.

Skills

Marketing Leadership

Conversion Rate Optimization

Customer Acquisition & Retention

Marketing Metrics & Analytics

Branding & Digital Channels

Budget Management

Education

Bachelor's degree in Marketing, Business Administration, Communications, or related field

Job description

Are you interested in working in a growing industry? Increased demand for smart security has opened a brand new opportunity at Guardian for high-energy people like you. We provide smart technology, 24/7 professional monitoring, and peace of mind to hundreds of thousands of customers. Our products are installed by experts, monitored by real people, and truly make a difference. We do what we do because of one simple truth: life is better when it's safe.

What's In It For You:

• Attractive compensation package
• Comprehensive benefit package starting day 1
• Opportunity to grow within the company
• The chance to be part of a Top 10 company and high-energy employee culture

What You'll Be Doing:

• Manage the customer-facing website to support customer acquisition, strengthen retention, and reinforce brand credibility.
• Optimize website conversion performance to increase qualified leads, improve customer engagement, and strengthen return on digital marketing investments.
• Support marketing reporting development and track marketing metrics to measure campaign effectiveness, identify performance trends, and guide data-driven decisions.
• Support optimization of the marketing P&L to align spending with growth priorities, revenue impact, and measurable return on investment.
• Manage paid and organic social media to build brand awareness, increase audience engagement, and support lead generation.
• Partner with Sales to improve customer and prospect experiences, strengthen lead handoffs, and increase conversion opportunities.
• Partner with Technology to build engaging digital experiences that improve usability, support campaign execution, and enhance the customer journey.
• Partner with Creative to develop brand-aligned messaging and assets that drive awareness, engagement, and conversion.
• Manage content strategy and execution to deliver relevant, consistent, and timely communications across digital channels.
• Manage the campaign calendar to coordinate priorities, improve visibility, and ensure timely execution of marketing initiatives.
• Mentor team and support professional growth.

What You'll Need:

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 5+ years of marketing leadership experience in customer acquisition and retention.
• 5+ years of conversion rate optimization experience.
• Proven understanding of the customer journey and acquisition funnel.
• 5+ years of experience with SEM, SEO, email, SMS, paid and organic social, and branding.
• 3+ years of budget management experience.

Guardian is an Equal Opportunity Employer

Who We Are

The Armstrong Group is a family owned and operated collection of diverse companies. What began in 1946 as Armstrong County Line Construction, founded by Jud L. Sedwick in Kittanning, PA, has now grown into an organization that encompasses multiple industries and employs over 2,400 individuals nationwide. Our brands include Armstrong Utilities, Guardian Protection, Armstrong Development, 4Front Solutions, Twin Pops, and Armstrong Comfort Solutions. Armstrong is an Equal Opportunity Employer. The Armstrong Group, a family owned and operated business, now employs over 2,000 people across the nation. The company continues to value strong relationships with its employees and close ties to the communities it serves.