Marketing Technology Manager

Spencer Fane LLP; Houston (TX); On-site; USD 110,000 - 140,000; Full time

Job summary

Spencer Fane LLP invites a Marketing Technology Manager to lead the firm’s marketing technology stack, including CRM, website, intranet, email marketing, and analytics. You will turn data into practical insights to enhance client development and pursuits.

You’ll partner with attorneys and staff to Drive initiatives that improve efficiency, data quality, and growth across marketing efforts. The role emphasizes collaboration, strategic tech deployment, and hands-on management of tools like Pardot,

Qualifications

• Bachelor’s degree from a 4-year accredited college or university preferred.
• 8+ years of database, CRM, marketing technology or related digital marketing experience preferred.
• Previous experience in a law firm or other professional services firm is a plus.
• Technical, systems & CRM expertise: experience managing CRM systems, marketing automation platforms, reporting tools and related integrations.
• Experience with digital analytics tools and developing reports or dashboards that inform marketing, client development, or business development strategy.
• Experience with WordPress, Google Analytics, SEO, HTML and email marketing platforms.
• Strong understanding of CRM platforms, with the ability to manage data, reporting integrations, workflows, user adoption and training.
• Collaboration & professional effectiveness: ability to work independently and as part of a team.

Responsibilities

• Serve as the primary manager and subject matter resource for the firm’s marketing technology stack, including the CRM, website, intranet, email marketing platform, analytics tools and related systems used to support marketing and client development efforts.
• Contribute to the firm’s broader strategy for leveraging technology to create efficiencies, improve collaboration, strengthen internal processes and identify new opportunities for client development and business growth.
• Manage all aspects of the firm’s CRM database and associated technologies, including Pardot, Introhive, Power BI and other related platforms, with responsibility for maintenance, implementations, integrations, reporting, policies, procedures and training.
• Play a key role in identifying, evaluating, recommending, implementing and deploying new technologies that support marketing and client development efforts.
• Develop comprehensive reports, dashboards and actionable insights that help internal marketing teams, attorneys and attorney teams make informed decisions related to events, client development initiatives, pitches, proposals, PR opportunities and other business development pursuits.
• Proactively identify trends, opportunities, relationship insights and data-driven recommendations to support attorney teams and pursuit strategies.
• Partner with marketing team members, attorneys and support staff to translate data and analytics into clear, practical guidance for outreach and client relationship development.
• Maintain and improve data quality across marketing technology platforms by regularly analyzing, updating, cleaning and reviewing data for accuracy.
• Create, update, maintain and document firmwide guidelines, processes, data standards and best practices for consistent use of digital marketing platforms.
• Provide training, guidance and responsive support to marketing team members, attorneys and support staff on CRM use and analytics.
• Manage, maintain and optimize the firm’s website, serving as project manager for website initiatives and reporting on analytics.
• Work with team to optimize content and reporting; manage mailing lists in the CRM and email platform.
• Generate and format reports for active and post-campaign follow-up; refine formats to support business development efforts.
• Support the firm’s visibility on third-party sites and assist with digital communications to strengthen brand and market presence.
• Maintain vendor relationships and coordinate with external technology partners to meet evolving needs.
• Perform other marketing, client development and business development duties as assigned.

Skills

Communication

Collaboration

Project management

Education

Bachelor's degree

Tools

CRM platforms

Marketing automation

WordPress

Google Analytics

SEO

HTML

Email marketing platforms

Microsoft Office Suite

Teams

SharePoint

Adobe Creative Suite

Concep

Constant Contact

Mailchimp

Job description

LOCATION:

Phoenix, AZ; Denver, CO; Kansas City, MO; Nashville, TN; Dallas, TX; Houston, TX; Oklahoma City, OK; or Tulsa, OK

REPORTS TO:

Chief Marketing Officer

POSITION SUMMARY:

The Marketing Technology Manager serves as the lead strategist and day-to-day manager for the firm’s marketing technology platforms, including the website, intranet, CRM, email marketing tools, analytics platforms and related digital communication systems. This role is responsible for ensuring the firm’s technology stack is well managed, effectively integrated and leveraged to create efficiencies, improve collaboration, strengthen data quality and uncover actionable insights that support client development and business development opportunities. Working closely with marketing team members, attorneys, attorney teams and support staff, the Marketing Technology Manager translates data into practical intelligence and proactively helps stakeholders use that intelligence to enhance pursuits, deepen client relationships and advance firm growth objectives.

COMPENSATION:

At Spencer Fane, we carefully consider a wide range of factors when determining compensation, including but not limited to location, skillset, experience, training, licenses, certifications and other business or organizational needs. Compensation will be determined based on the above factors along with the requirements of the position. We expect the starting salary for this position to be between $110,000 and $140,000.

PRIMARY RESPONSIBILITIES:

• Serve as the primary manager and subject matter resource for the firm’s marketing technology stack, including the CRM, website, intranet, email marketing platform, analytics tools and related systems used to support marketing and client development efforts.
• Contribute to the firm’s broader strategy for leveraging technology to create efficiencies, improve collaboration, strengthen internal processes and identify new opportunities for client development and business growth.
• Manage all aspects of the firm’s CRM database and associated technologies, including, Pardot, Introhive, Power BI and other related platforms, with responsibility for maintenance, implementations, integrations, reporting, policies, procedures and training.
• Play a key role in identifying, evaluating, recommending, implementing and deploying new technologies that support marketing and client development efforts, including tools related to experience management, pitches and proposals, business development intelligence, relationship mapping and campaign performance.
• Develop comprehensive reports, dashboards and actionable insights that help internal marketing teams, attorneys and attorney teams make informed decisions related to events, client development initiatives, pitches, proposals, public relations opportunities and other business development pursuits.
• Proactively identify trends, opportunities, relationship insights and data-driven recommendations that can be used to support attorney teams, strengthen pursuit strategies and help the firm compete more effectively for new work.
• Partner with marketing team members, attorneys and support staff to translate data and analytics into clear, practical guidance that supports outreach, follow-up, targeting, cross-selling and client relationship development.
• Maintain and improve data quality across marketing technology platforms by regularly analyzing, updating, cleaning and reviewing data for accuracy, consistency and completeness.
• Create, update, maintain and document firmwide guidelines, processes, data standards and best practices to promote consistent use of the digital marketing platforms by all users and data sources.
• Provide training, guidance and responsive support to marketing team members, attorneys and support staff on CRM use, reporting, mailing lists, analytics tools and other marketing technologies.
• Manage, maintain and optimize the firm’s website, serving as project manager and primary contact for website-related projects, enhancements and initiatives.
• Optimize website content to improve visibility, usability and search performance; provide regular reporting on website, email communications, blog and campaign analytics.
• Work directly with marketing department team members, attorneys and support staff to create and maintain mailing lists in the firm’s email marketing platform and CRM for newsletters, announcements, events, alerts and other communications.
• Generate and format reports for active and post-campaign, event and business development follow-up; create and refine report formats as needed to support expanded business development efforts.
• Support the firm’s visibility on third-party websites and assist with digital communications initiatives that strengthen the firm’s brand and market presence.
• Maintain vendor relationships, coordinate with external technology partners and collaborate with internal stakeholders to ensure systems, integrations and services meet the firm’s evolving needs.
• Perform other select marketing, client development and business development duties as assigned.

QUALIFICATION/SKILLS:

• Education: Bachelor’s degree from a 4-year accredited college or university preferred.
• Experience: Minimum of 8+ years of database, CRM, marketing technology or related digital marketing experience preferred.
• Previous experience in a law firm or other professional services firm is a plus.
• Technical, Systems & CRM Expertise: Experience managing CRM systems, marketing automation platforms, reporting tools and related integrations.
• Experience with digital media and marketing tools, including content management systems, WordPress, Google Analytics, Google Search Console, SEO, HTML, email marketing platforms and similar systems.
• Advance computer literacy skills, including proficiency with Microsoft Office Suite, Microsoft Teams, SharePoint, Adobe Creative Suite, and template-based SaaS products such as Concep, Constant Contact, Mailchimp or similar platforms.
• Experience working with digital analytics tools and developing reports or dashboards that inform marketing, client development, or business development strategy.
• Strong understanding of CRM platforms, with the ability to manage data, reporting integrations, workflows, user adoption and training.
• Demonstrated ability to turn data into meaningful insights, recommendations and opportunities that support marketing, client development and business development objectives.
• Collaboration & Professional Effectiveness: Ability to work independently and as part of a team within a complex, fast-paced law firm environment, and collaborate with all marketing department team members.
• Proactive, Solutions-oriented mindset with the ability to anticipate needs, identify opportunities and help team members and attorneys use technology more effectively.
• Project Management & Organizational Skills: Strong project management skills, including the ability to prioritize multiple projects, manage competing demands and move initiatives forward and minimal supervision.
• Highly organized, efficient, responsive and detail-oriented, with a strong commitment to data accuracy, process improvement and client service.
• Communication & Relationship Management: Excellent interpersonal and communication skills, both written and oral, with the ability to explain technical concepts clearly to users with varying levels of technical experience.
• Comfort working directly with attorneys, attorney teams, marketing professionals and support staff to understand business needs, identify useful data points and provide practical guidance.
• Ability to maintain strong vendor relationships and coordinate effectively with internal stakeholders and external technology partners.

PHYSICAL REQUIREMENTS:

• Physical Requirements: Position is generally sedentary in nature; involves sitting most of the time but may involve the need for inter-office mobility for brief periods of time.
• Ability to occasionally or routinely lift up to 10 – 20 lbs.
• Communication: Ability to efficiently communicate.
• Manual Dexterity: Ability to perform repetitive motions required.
• Visual Requirements: Ability to see and read PC screens, detect color coding, read fine print, and/or normal size print.

DISCLAIMER:

The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required of personnel so classified.