Marketing Technology Lead - CRM, Website & Analytics

Spencer Fane LLP; Tulsa (OK); On-site; USD 100,000 - 130,000; Full time

Job summary

Spencer Fane LLP in Tulsa, OK seeks a Marketing Technology Manager to lead the firm’s marketing tech stack, including the website, intranet, CRM, email tools, and analytics. You will align technology with client development and business growth, working with attorneys, marketing colleagues and staff.

The role emphasizes data quality, reporting, training and cross-functional collaboration to translate analytics into actionable guidance that improves pursuits and relationships.

Qualifications

• Bachelor’s degree from a 4-year accredited college or university preferred.
• Minimum of 8+ years of database, CRM or marketing technology experience preferred.
• Experience with CRM systems, marketing automation, reporting tools and integrations.
• Experience with WordPress, Google Analytics, SEO, HTML and email marketing platforms.
• Strong ability to turn data into insights to guide marketing and client development decisions.

Responsibilities

• Lead the firm’s marketing technology stack and related systems (CRM, website, intranet, email, analytics).
• Identify, evaluate and deploy new technologies to support marketing and client development.
• Manage CRM data, reporting, integrations and training for users.
• Develop reports and dashboards to inform campaigns, events and pitches.
• Ensure data quality and governance across marketing platforms.
• Collaborate with attorneys and staff to translate analytics into actionable guidance.

Skills

CRM Experience

Marketing Automation

Data Analytics

Collaboration

Education

Bachelor’s degree

Tools

WordPress

Google Analytics

Google Search Console

SEO

HTML

Mailchimp

Constant Contact

SharePoint

Power BI

Microsoft Office

Concep

Job description

Spencer Fane LLP in Tulsa, OK seeks a Marketing Technology Manager to lead the firm’s marketing tech stack, including the website, intranet, CRM, email tools, and analytics. You will align technology with client development and business growth, working with attorneys, marketing colleagues and staff.

The role emphasizes data quality, reporting, training and cross-functional collaboration to translate analytics into actionable guidance that improves pursuits and relationships.