Marketing Technology Lead for Growth & Insights

Spencer Fane LLP; Denver (CO); On-site; USD 110,000 - 140,000; Full time

Job summary

Spencer Fane LLP is seeking a Marketing Technology Manager to lead the firm's technology stack across CRM, website, intranet and analytics. You will partner with marketing, attorneys and staff to drive efficiency and actionable insights that support client development and growth.

The role requires extensive experience with CRM, marketing automation, reporting, and data quality. Collaboration with teams and external partners is essential to success in this fast-paced professional services

Qualifications

• Bachelor’s degree required; 8+ years in database, CRM, or marketing technology preferred.
• Experience managing CRM systems and marketing automation platforms with integrations.
• Experience in a law firm or professional services is a plus.
• Ability to translate data into actionable insights for client development and growth.

Responsibilities

• Serve as the primary manager for the firm’s marketing technology stack (CRM, website, intranet, email tools, analytics).
• Develop reports, dashboards and insights to inform events, pitches and proposals.
• Maintain data quality across platforms and enforce data standards.
• Provide training and support on CRM use, reporting and analytics.

Skills

CRM management

Marketing automation

Data analytics

WordPress

Google Analytics

SEO

HTML

Office software

Education

Bachelor’s degree

Tools

Pardot

Introhive

Power BI

WordPress

Google Analytics

Google Search Console

SEO tools

HTML

Mailchimp

Constant Contact

Job description

Spencer Fane LLP is seeking a Marketing Technology Manager to lead the firm's technology stack across CRM, website, intranet and analytics. You will partner with marketing, attorneys and staff to drive efficiency and actionable insights that support client development and growth.

The role requires extensive experience with CRM, marketing automation, reporting, and data quality. Collaboration with teams and external partners is essential to success in this fast-paced professional services