Marketing Technology Specialist II: Campaign Orchestration

Schneider National, Inc.; Green Bay (WI); Hybrid; USD 60,000 - 85,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

401(k) savings plan with company match

Paid time off and paid holidays

Results-based incentive pay

Job summary

Schneider National, Inc. in Green Bay, Wisconsin, is seeking a Marketing Technology Specialist II to manage and optimize integrated marketing initiatives across channels within the marketing technology ecosystem.

The role bridges marketing strategy, operations, technology and analytics to ensure platforms and campaigns support business objectives. You will build automated campaigns, support segmentation, collaborate with stakeholders and agencies, and maintain technical documentation.

Qualifications

• Bachelor's degree in marketing or related field.
• 2+ years of marketing automation experience.
• Experience administering marketing automation and CMS platforms.
• Strong knowledge of HTML and digital tracking methodologies.
• Working knowledge of reporting tools, such as PowerBI, Looker Studio, Google Tag Manager and Google Analytics.
• Strong written and verbal communication skills.

Responsibilities

• Build, test and deploy automated marketing campaigns across multiple channels.
• Support audience segmentation, nurturing programs, data governance and privacy requirements.
• Partner with stakeholders and collaborate with agencies to translate business requirements into technical solutions.
• Develop and maintain technical documentation for segmentation, orchestration and platform configurations.
• Identify opportunities to improve marketing workflows, automation and operational efficiency.
• Ensure proper campaign tracking, tagging and measurement across channels.
• Troubleshoot campaign execution and system-related issues.
• Support attribution modeling, email/SMS deliverability and customer journey analysis.
• Monitor marketing and campaign data quality, KPI, campaign performance metrics and compliance across systems.
• Champion change management and user adoption of new tools and processes.
• Stay informed on industry trends, platform enhancements and future technology opportunities that support business growth.

Skills

Marketing automation

CMS platforms

HTML & tracking

Communication skills

Reporting tools

Education

Bachelor's degree in marketing or related field

Tools

PowerBI

Looker Studio

Google Tag Manager

Google Analytics

Job description

Schneider National, Inc. in Green Bay, Wisconsin, is seeking a Marketing Technology Specialist II to manage and optimize integrated marketing initiatives across channels within the marketing technology ecosystem.

The role bridges marketing strategy, operations, technology and analytics to ensure platforms and campaigns support business objectives. You will build automated campaigns, support segmentation, collaborate with stakeholders and agencies, and maintain technical documentation.