Marketing Technology Specialist II

Schneider National, Inc.; Green Bay (WI); Hybrid; USD 60,000 - 85,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

401(k) savings plan with company match

Paid time off and paid holidays

Results-based incentive pay

Job summary

Schneider National, Inc. in Green Bay, Wisconsin, is seeking a Marketing Technology Specialist II to manage and optimize integrated marketing initiatives across channels within the marketing technology ecosystem.

The role bridges marketing strategy, operations, technology and analytics to ensure platforms and campaigns support business objectives. You will build automated campaigns, support segmentation, collaborate with stakeholders and agencies, and maintain technical documentation.

Qualifications

• Bachelor's degree in marketing or related field.
• 2+ years of marketing automation experience.
• Experience administering marketing automation and CMS platforms.
• Strong knowledge of HTML and digital tracking methodologies.
• Working knowledge of reporting tools, such as PowerBI, Looker Studio, Google Tag Manager and Google Analytics.
• Strong written and verbal communication skills.

Responsibilities

• Build, test and deploy automated marketing campaigns across multiple channels.
• Support audience segmentation, nurturing programs, data governance and privacy requirements.
• Partner with stakeholders and collaborate with agencies to translate business requirements into technical solutions.
• Develop and maintain technical documentation for segmentation, orchestration and platform configurations.
• Identify opportunities to improve marketing workflows, automation and operational efficiency.
• Ensure proper campaign tracking, tagging and measurement across channels.
• Troubleshoot campaign execution and system-related issues.
• Support attribution modeling, email/SMS deliverability and customer journey analysis.
• Monitor marketing and campaign data quality, KPI, campaign performance metrics and compliance across systems.
• Champion change management and user adoption of new tools and processes.
• Stay informed on industry trends, platform enhancements and future technology opportunities that support business growth.

Skills

Marketing automation

CMS platforms

HTML & tracking

Communication skills

Reporting tools

Education

Bachelor's degree in marketing or related field

Tools

PowerBI

Looker Studio

Google Tag Manager

Google Analytics

Job description

Welcome to Schneider! Thank you for your interest in a career with us.

Job Description - Marketing Technology Specialist II (263131)

Job Description

Job Number

Marketing Technology Specialist II - 263131 - Full-time Mon-Fri 1st Shift

Job overview:

Schneider is seeking a Marketing Technology Specialist in Green Bay to manage, optimize and execute integrated marketing initiatives across multiple channels within the marketing technology ecosystem. The Marketing Technology Analyst will act as the bridge between marketing strategy, operations, technology and analytics to ensure marketing platforms, automation processes and campaign orchestrations effectively support business objectives.

Responsibilities:

• Build, test and deploy automated marketing campaigns, campaign components (such as HTML emails) and customer journeys across multiple channels.
• Support audience segmentation, nurturing programs, data governance and privacy requirements.
• Partner with stakeholders and collaborate with agencies to translate business requirements into technical solutions.
• Develop and maintain technical documentation for segmentation, orchestration and platform configurations.
• Identify opportunities to improve marketing workflows, automation and operational efficiency.
• Ensure proper campaign tracking, tagging and measurement across channels.
• Troubleshoot campaign execution and system-related issues.
• Support attribution modeling, email/SMS deliverability and customer journey analysis.
• Monitor marketing and campaign data quality, key performance indicators, campaign performance metrics and compliance across systems.
• Champion change management and user adoption of new tools and processes.
• Stay informed on industry trends, platform enhancements and future technology opportunities that support business growth.

Skills and qualifications:

• Bachelor’s degree in marketing or related field.
• 2+ years of marketing automation experience.
• Experience administering marketing automation and CMS platforms.
• Strong knowledge of HTML and digital tracking methodologies.
• Working knowledge of reporting tools, such as PowerBI, Looker Studio, Google Tag Manager and Google Analytics.
• Strong written and verbal communication skills.

Pay and benefits:

• Medical, dental and vision insurance.
• 401(k) savings plan with company match.
• Paid time off and paid holidays.
• Results-based incentive pay program where you can earn above and beyond your base pay.

Our history has taught us that treating everyone with dignity and respect is vital to our ongoing success. We embrace and seek out diversity that is inclusive of thought, race, ethnicity, national origin, sex, gender, gender expression, age, religion, sexual orientation, ability, medical condition, veteran or military status, experience and background. This diversity and openness ensures all associates have equal access to opportunities and resources to contribute fully to the organization's success, and it fuels innovation, improves strategic thinking and cultivates leadership. Any applicant may request a reasonable accommodation to complete a job application, pre-employment testing, or job interview or to otherwise participate in the hiring process consistent with the Americans with Disabilities Act (ADA) by contacting their Recruiter, Human Resources Business Partner, and/or Human Resources Leave Administration.

Job

Marketing

Primary Location

USA-WISCONSIN-Green Bay

Building Location Address : 3101 S Packerland Dr , Green Bay, WI, 54313