Marketing Technology Specialist

Jeffer Mangels & Mitchell LLP; Los Angeles (CA); Hybrid; USD 80,000 - 95,000; Full time

Job summary

Jeffer Mangels & Mitchell LLP is seeking a Marketing Technology Specialist to oversee the Firm's website and DealCloud CRM, while driving expansion of firmwide marketing tech initiatives. The role blends creativity, data-driven decision making, and technology to support business development.

The ideal candidate will manage CRM configuration, data quality, analytics, and training, partnering with the Chief Marketing and Business Development Officer to elevate client outreach and branding efforts.

Qualifications

• Minimum 2 years of marketing technology experience.
• Understanding of website analytics, SEO, AI tools, and data management best practices.

Responsibilities

• Oversee CRM configuration, user access, data governance, reporting, integrations, and enhancements.
• Lead data-quality initiatives: cleaning, deduplication, imports, audits, and CRM maintenance.
• Develop training materials for the CRM to boost engagement and usage among attorneys and staff.
• Evaluate and implement marketing tech to keep the firm's online presence current and competitive.
• Stay updated on evolving technologies and educate users on best practices.
• Manage events, email campaigns, RSVP tracking, audience segmentation, and campaign reporting.

Skills

CRM & data governance

Website analytics

SEO knowledge

AI tools awareness

Tools

DealCloud

Google Analytics

Job description

Location: Los Angeles, CA

Summary

Jeffer Mangels & Mitchell LLP (JMM) is a client-focused law firm committed to delivering strong results. Our team values achievement, adaptability, initiative, professionalism, and resourcefulness, and we look for colleagues who share those qualities. If these values resonate with you and your experience aligns with our description below, we’d like to hear from you.

JMM is seeking a Marketing Technology Specialist to join our team. The Specialist will oversee the maintenance and optimization of the Firm's website and customer relationship management (CRM) system (DealCloud). They also will play a key role in the implementation and expansion of other firmwide marketing technology initiatives. This is a great opportunity if you are a marketing professional who enjoys a mix of creativity, technology, and data-driven decision-making.

Essential Duties

• Bring your technology and data management acumen to oversee CRM system configuration, user access, data governance, reporting, integrations, vendor coordination, and ongoing platform enhancements.
• Leverage your attention to detail to lead data-quality initiatives, including contact management, deduplication, data remediation, imports, audits, and ongoing maintenance of CRM records and marketing databases.
• Utilize your training and communications skills to develop and deploy training videos and materials for the CRM system to increase attorney/legal assistant engagement tracking contacts, interactions, and business development activities.
• Apply your digital marketing knowledge to evaluate legal industry website trends and recommend enhancements that keep the Firm's online presence current and competitive.
• Demonstrate your commitment to continuous learning by staying current on evolving technologies, features, and tools, while educating attorneys and marketing professionals on best practices.
• Employ your event experience to manage marketing technology components related to events, email campaigns, RSVP tracking, contact segmentation, mailing lists, and campaign performance reporting.
• Apply your analytical abilities to track, report on, and assess website data to create actionable business development initiatives.
• Utilize your project management capabilities to maintain project timelines, respond to attorney requests, and execute on initiatives discussed at stakeholders' meetings.
• Utilize your Excel skills to sort and upload bulk data into CRM.
• Harness your research background to evaluate and recommend new marketing technologies to enhance business development and branding efforts.
• Showcase your collaboration capabilities to partner with peers and the Chief Marketing and Business Development Officer and assist in the development of client alerts, blog posts, social media posts, and other miscellaneous marketing tasks.

Qualifications

• Minimum 2 years of marketing technology experience required.
• A demonstrable understanding of website analytics, SEO, AI tools, and data management best practices.

Position: Non-Exempt

Location: Century City. 5 days onsite for the first 30 days, then 4 days per week onsite, 1 day remote thereafter.

Salary: $80k - $95k base