Marketing Tech Leader: AI‑Driven MarTech Architect

Highmark Health; Des Moines (IA); Hybrid; USD 86,000 - 139,000; Full time

Job summary

Highmark Health is seeking a Marketing Technology leader to drive the MarTech stack, AI integration, and operational excellence across the Marketing & Experience department.

Reporting to the Director of MarTech and Operations, you will own roadmaps, vendor relations, budgeting, and cross-functional collaboration to scale marketing initiatives and foster an inclusive culture. This role blends technology, processes, and people to enable strategic campaigns.

Qualifications

• 5 years of MarTech experience including CRM, CDP, MMP.
• 5 years of experience in business & operational process optimization in a marketing context.
• 5 years of data architecture design (data lake/warehouse) and familiarity with ETL.
• 5 years of integrating MarTech solutions and middleware platforms (e.g., Mulesoft, Apache).
• 3 years of analyzing business and marketing requirements and defining a prioritized product roadmap.

Responsibilities

• Lead advancement of the MarTech stack and AI integration to support marketing strategies.
• Manage marketing technology roadmaps and platform integrations with cross-functional teams.
• Oversee budgeting, forecasting, and resource allocation for marketing tech.
• Develop training and change management programs for adoption of tools.
• Participate in cross-functional enterprise alignment on marketing initiatives.
• Perform other duties as assigned.

Skills

MarTech stack

AI in marketing

CRM

CDP

Analytics

ETL

Vendor management

Budgeting

Cross-functional teamwork

Change management

Education

Bachelor's degree or equivalent

Master's degree (preferred)

Tools

CRM

ERP

Mulesoft

Apache

Data warehouse

Job description

Highmark Health is seeking a Marketing Technology leader to drive the MarTech stack, AI integration, and operational excellence across the Marketing & Experience department.

Reporting to the Director of MarTech and Operations, you will own roadmaps, vendor relations, budgeting, and cross-functional collaboration to scale marketing initiatives and foster an inclusive culture. This role blends technology, processes, and people to enable strategic campaigns.