MarTech & AI Lead: Strategy, Ops & Integrations

Highmark Health; Sacramento (CA); Hybrid; USD 86,000 - 139,000; Full time

Job summary

Highmark Health is seeking a Senior MarTech Leader to drive the marketing technology strategy, oversee AI integration, and align MarTech initiatives with enterprise goals. This role reports to the Director of MarTech and Operations and collaborates with IT, data analytics, compliance, and procurement to optimize the department's roadmaps and platform integrations.

The role demands a high-energy, accountable professional with 5+ years in MarTech, strong vendor management, and experience in data

Qualifications

• 5 years of professional experience in the MarTech domain including CRM, CDP, MMP, Analytics, and model-driven targeting.
• 5 years of experience in business & operational process optimization within a marketing context
• 5 years of professional experience in data architecture design (data lake/warehouse) and familiarity of ETL processes and tools.
• 5 years of professional experience integrating MarTech solutions(e.g., CRM, ERP, CDP, etc.) and middleware platforms (e.g., Mulesoft, Apache, etc.)
• 3 years of experience analyzing business and marketing requirements and defining prioritized product roadmap and features to support them.

Responsibilities

• Technology: Lead the advancement and maturity of the marketing technology stack and AI integration, ensuring it supports current and future marketing strategies and campaign needs, and integrates seamlessly with other corporate technologies.
• Process:Oversee the development and implementation of marketing operational strategies and plans. Support budgeting, forecasting, and resource allocation processes for the marketing department, ensuring optimal utilization of funds and technology.
• People: Develop training and change management programs and services for marketing and experience team members to maximize adoption and ongoing usage of selected MarTech tools and process.
• Enterprise Alignment: Actively participate in cross-functional teams, representing marketing in broader corporate prioritization, operations, and technology discussions.
• Other duties as assigned or requested

Skills

MarTech expertise

CRM/CDP/MMP analytics

Cross-functional collaboration

Budget management

Change management

AI in marketing

Communication skills

Education

Bachelor's degree or equivalent

Master's degree (preferred)

Tools

Marketing tech stack

Job description

Highmark Health is seeking a Senior MarTech Leader to drive the marketing technology strategy, oversee AI integration, and align MarTech initiatives with enterprise goals. This role reports to the Director of MarTech and Operations and collaborates with IT, data analytics, compliance, and procurement to optimize the department's roadmaps and platform integrations.

The role demands a high-energy, accountable professional with 5+ years in MarTech, strong vendor management, and experience in data