Marketing Tech Engineering Leader

Aloyoga; Beverly Hills (CA); On-site; USD 210,000 - 240,000; Full time

Job summary

Alo Yoga is seeking an Engineering Manager, Marketing Technology to lead a team that builds and scales the technology behind customer data, retention, personalization, and cross-channel marketing. You will own the CDP, marketing automation, and activation capabilities while collaborating across Lifecycle Marketing, CRM, Data Engineering, Analytics, and Product.

This role blends Engineering, Marketing, and Data to shape technical strategy and ensure reliable, scalable solutions.

Qualifications

• 6+ years in Marketing Technology, Marketing Operations, CRM, CDP, or Data Engineering.
• 2+ years leading technical teams or large cross‑functional initiatives.
• Experience implementing or managing CDPs and reverse ETL platforms such as Hightouch, GrowthLoop, ActionIQ, or similar.
• Experience with marketing automation and customer engagement platforms such as Braze, Twilio, Attentive, Airship, or similar.
• Strong understanding of customer data, identity resolution, personalization, lifecycle marketing, and retention strategies.
• Experience partnering across Marketing, Data, Engineering, and Analytics organizations.
• Strong knowledge of SQL, cloud data platforms, and modern marketing technology ecosystems.
• Experience in high-growth retail or eCommerce environments strongly preferred.
• Experience with experimentation, attribution, and marketing measurement is a plus.
• Python or JavaScript experience is a plus.

Responsibilities

• Lead, mentor, and grow a team of marketing technology engineers and technologists, providing technical leadership, architectural guidance, and career development.
• Own the engineering roadmap for the marketing technology ecosystem, including CDP, reverse ETL, customer data infrastructure, and marketing automation platforms.
• Lead the implementation and optimization of Hightouch (or similar CDP) and build scalable customer data pipelines and activation capabilities.
• Partner with Engineering, Marketing, Data Engineering, Analytics, and Product teams to deliver reliable, scalable marketing technology solutions.
• Drive architecture, platform integrations, and engineering best practices across customer data, personalization, and lifecycle marketing systems.
• Build scalable cross-channel activation across Email, SMS, Push, and paid media platforms.
• Champion engineering excellence through system reliability, code quality, documentation, observability, and operational best practices.
• Manage vendor relationships, platform migrations, and technical implementations while ensuring data quality, privacy, and governance.

Skills

Marketing Technology

Leadership

SQL

Cloud data platforms

Python/JavaScript

CDP / reverse ETL

Marketing automation platforms

Cross-functional collaboration

Data governance

Tools

Hightouch

GrowthLoop

ActionIQ

Braze

Twilio

Attentive

Airship

Job description

Alo Yoga is seeking an Engineering Manager, Marketing Technology to lead a team that builds and scales the technology behind customer data, retention, personalization, and cross-channel marketing. You will own the CDP, marketing automation, and activation capabilities while collaborating across Lifecycle Marketing, CRM, Data Engineering, Analytics, and Product.

This role blends Engineering, Marketing, and Data to shape technical strategy and ensure reliable, scalable solutions.