Engineering Manager, Marketing Tech: Lead Data-Driven Growth

Aloyoga; Beverly Hills (CA); On-site; USD 210,000 - 240,000; Full time

Job summary

Aloyoga is seeking an Engineering Manager, Marketing Technology to lead a team of marketing technologists and engineers. You will own the roadmap for CDP, data infrastructure, and activation platforms, partnering with Lifecycle Marketing, CRM, Data Engineering, Analytics, and Product.

You will guide architecture, vendor relationships, and data governance while hands-on guiding design decisions to scale customer data powered marketing across channels.

Qualifications

• 6+ years in Marketing Tech, Marketing Operations, CRM, CDP, or Data Eng.
• 2+ years leading technical teams or large cross-functional initiatives.
• Experience implementing or managing CDPs and reverse ETL platforms (e.g., Hightouch, GrowthLoop, ActionIQ).
• Experience with marketing automation and customer engagement platforms (Braze, Twilio, Attentive, Airship).
• Strong understanding of customer data, identity resolution, personalization, lifecycle marketing, and retention strategies.
• Experience partnering across Marketing, Data, Engineering, and Analytics teams.
• Strong knowledge of SQL, cloud data platforms, and modern martech ecosystems.
• Retail or eCommerce exposure preferred.

Responsibilities

• Lead and grow a team of marketing technology engineers and technologists with architectural guidance.
• Own the engineering roadmap for the marketing tech ecosystem including CDP, reverse ETL, and activation platforms.
• Oversee implementation of CDP tooling (e.g., Hightouch) and scalable data pipelines.
• Collaborate with Marketing, Data Engineering, Analytics, and Product to deliver reliable solutions.
• Drive architecture, integrations, and best practices across data, personalization, and lifecycle marketing.
• Build cross-channel activation across Email, SMS, Push, and paid media.
• Champion reliability, code quality, observability, and strong documentation.
• Manage vendor relationships, migrations, and data privacy/governance.

Skills

Marketing Tech

Team Leadership

CDP experience

Customer data

SQL

Cloud data platforms

Lifecycle marketing

Python/JavaScript (bonus)

Tools

Hightouch

GrowthLoop

ActionIQ

Braze

Twilio

Attentive

Airship

Job description

Aloyoga is seeking an Engineering Manager, Marketing Technology to lead a team of marketing technologists and engineers. You will own the roadmap for CDP, data infrastructure, and activation platforms, partnering with Lifecycle Marketing, CRM, Data Engineering, Analytics, and Product.

You will guide architecture, vendor relationships, and data governance while hands-on guiding design decisions to scale customer data powered marketing across channels.