Lifecycle Marketing Architect

Aloyoga; Beverly Hills (CA); On-site; USD 70,000 - 95,000; Full time

Job summary

Alo Yoga is seeking a CRM Lifecycle Specialist to drive lifecycle campaigns across email, SMS, and mobile push. You will manage campaigns end-to-end, ensure accurate audience targeting, and uphold brand standards in a fast-paced retail setting.

You will collaborate with Creative, Digital, and Brand teams, perform rigorous QA, and contribute to ongoing optimization through testing and performance reporting.

Qualifications

• 2-3 years of CRM, lifecycle, retention, email, or digital marketing experience.
• Hands-on experience building campaigns in Braze, Klaviyo, Iterable, Attentive, Bluecore.
• Experience with project workflows like Asana or similar tools.
• Knowledge of automated journeys, audience segmentation, personalization, testing, and performance measurement across channels.
• Strong QA instincts and attention to detail for high-volume campaigns.
• Excellent organizational and project management skills in a fast-paced environment.
• Clear written and verbal communication and cross-functional collaboration.
• Basic familiarity with HTML, Liquid, dynamic content, or analytics is a plus.
• Creative, customer-focused thinking aligned with brand and consumer behavior.

Responsibilities

• Support CRM Lifecycle Manager in executing automated journeys across email, SMS, and push notifications.
• Build, configure, test, schedule, and deploy campaigns with accurate audience criteria and tracking.
• Perform pre-launch QA of content, links, and dynamic elements to ensure brand consistency.
• Collaborate with Creative, Digital, Brand, and CRM teams on briefs and launch timelines.
• Monitor campaign performance and generate recurring reports with actionable insights.
• Run A/B and multivariate tests; document results and apply learnings.
• Troubleshoot data issues with Martech, Data, and QA teams; validate event usage.
• Maintain project calendars, testing trackers, and process guides for scalability.
• Promote CRM best practices around deliverability, consent, and customer experience.

Skills

CRM lifecycle

Email marketing

Audience segmentation

QA/testing

Campaign optimization

Analytics

Project management

Communication

HTML basics

Brand alignment

Tools

Braze

Klaviyo

Iterable

Attentive

Bluecore

Job description

Alo Yoga is seeking a CRM Lifecycle Specialist to drive lifecycle campaigns across email, SMS, and mobile push. You will manage campaigns end-to-end, ensure accurate audience targeting, and uphold brand standards in a fast-paced retail setting.

You will collaborate with Creative, Digital, and Brand teams, perform rigorous QA, and contribute to ongoing optimization through testing and performance reporting.