Digital Marketing & Analytics Consultant

Caterpillar; Irving (TX); On-site; USD 113,000 - 169,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

401(k) savings plans

Health Savings Account (HSA)

Flexible Spending Accounts (FSAs)

Paid time off

Job summary

The Electric Power Division (EPD) at Caterpillar is seeking a Digital Marketing Consultant to lead digital strategy across channels, improve customer experiences, and support back-up power and data center solutions.

You will own analytics, dashboards, SEO, and content optimization, collaborate with product and regional teams, and ensure compliant, high‑quality digital experiences. This role is based in Irving, TX or Peoria, IL with up to 5% travel and a primarily in-office schedule.

Qualifications

• Customer focus drives solutions aligned to client needs.

Responsibilities

• Lead the division’s digital strategy across all channels with measurable outcomes.
• Own analytics, dashboards, and reporting frameworks for leadership and regional teams.
• Drive SEO and AEO, ensuring content is discoverable and aligned with best practices.
• Stay informed on SEO, AEO, GEO and AI-driven search, sharing insights with stakeholders.
• Manage the Electric Power web experience, improving navigation, content quality, UX and conversions.
• Guide teams on digital tactic submissions, SLAs, workflows and best practices for smooth execution.
• Act as a CX Champion ensuring high-quality digital experiences across channels.

Skills

Customer focus

Creativity

Relationship management

Technical excellence

Strategic thinking

Digital marketing

Job description

The Electric Power Division (EPD) at Caterpillar is seeking a Digital Marketing Consultant to lead digital strategy across channels, improve customer experiences, and support back-up power and data center solutions.

You will own analytics, dashboards, SEO, and content optimization, collaborate with product and regional teams, and ensure compliant, high‑quality digital experiences. This role is based in Irving, TX or Peoria, IL with up to 5% travel and a primarily in-office schedule.