Marketing Tech Architect: Data, Integrations & Campaigns

GCS Recruitment; United States; Remote; USD 140,000 - 180,000; Full time

Job summary

GCS Recruitment is seeking an experienced Marketing Solution Architect to design and optimize marketing technology systems, data frameworks, and integrations that support marketing operations and campaign execution.

The role involves end-to-end solution design, cross-functional collaboration, and ensuring accurate tracking, attribution, and reporting across Salesforce, Marketo/Pardot, CDPs, and analytics platforms.

Qualifications

• Bachelor's degree or equivalent experience.
• 6+ years of experience in Marketing Technology, Marketing Operations, Data Architecture, or Systems Integration.
• Mandatory experience with Salesforce CRM and Marketo/Pardot.
• Strong knowledge of marketing automation, CRM systems, data modeling, system integrations, ETL tools, analytics, attribution, and lead management.
• Experience designing and implementing scalable marketing technology solutions.
• Ability to work with cross-functional teams and translate technical concepts into business-friendly solutions.
• Strong analytical, problem-solving, and communication skills.

Responsibilities

• Design end-to-end marketing technology solutions, including data flows, system integrations, and campaign processes.
• Manage integrations between Salesforce CRM, Marketo/Pardot, CDPs, analytics platforms, websites, and other marketing technologies.
• Ensure accurate campaign tracking, attribution, lead management, and reporting.
• Translate business requirements into scalable technical solutions and system enhancements.
• Define and maintain standards for data quality, governance, automation, and system performance.
• Troubleshoot and resolve issues related to data flow, integrations, tracking, and marketing operations.
• Partner with Marketing, RevOps, SalesOps, Data, and Engineering teams to drive alignment and execution.

Skills

Marketing Technology

Marketing Operations

Data Architecture

Systems Integration

Analytics

Lead Management

Cross-functional Collaboration

Data Modeling

ETL Tools

Attribution

Education

Bachelor's degree or equivalent experience

Tools

Salesforce CRM

Marketo/Pardot

CRM Systems

Campaign Tracking

Job description

GCS Recruitment is seeking an experienced Marketing Solution Architect to design and optimize marketing technology systems, data frameworks, and integrations that support marketing operations and campaign execution.

The role involves end-to-end solution design, cross-functional collaboration, and ensuring accurate tracking, attribution, and reporting across Salesforce, Marketo/Pardot, CDPs, and analytics platforms.