MarTech Architect: Design Scalable Integrations & Growth

GCS Recruitment; United States; Remote; USD 140,000 - 190,000; Full time

Job summary

GCS Recruitment is seeking a Senior MarTech Architect to design and optimize the marketing technology ecosystem. You will architect data flows, integrations, and governance across CRM, marketing automation, and analytics platforms.

The role requires deep MarTech and data architecture expertise, with a proven ability to translate business needs into scalable technical solutions and drive operational excellence across the stack.

Qualifications

• Bachelor's degree or equivalent experience in a related field.
• 10+ years in Marketing Technology, Solution/Data Architecture, or Systems Integration.
• Deep experience with Salesforce CRM, Marketo/Pardot, CDPs, analytics and ETL/integration.
• Strong data architecture, modeling and enterprise integration knowledge.
• Proven track record of scalable MarTech implementations.
• Experience with enterprise Data, BI, and Engineering teams.
• Excellent analytical, problem‑solving and communication skills.

Responsibilities

• Design end‑to‑end MarTech solutions including data flows and integrations.
• Define architecture requirements across CRM, marketing automation, CDPs and analytics.
• Ensure data consistency, synchronization, and governance across systems.
• Establish best practices for campaign tracking, tagging, attribution, and reporting.
• Translate business needs into detailed technical specifications.
• Collaborate with cross‑functional teams to deliver scalable solutions.
• Document architecture, data flows, dependencies, and integration steps.
• Identify opportunities to improve automation and platform performance.
• Troubleshoot complex data integration and lead management issues.
• Stay current on AI and automation trends to enhance MarTech stack.

Skills

Salesforce CRM

Marketo/Pardot

CDPs

ETL integration

Data architecture

Data modeling

Enterprise integrations

Analytics tools

Problem solving

Communication

Education

Bachelor's degree

Equivalent experience

Tools

ETL tools

Job description

GCS Recruitment is seeking a Senior MarTech Architect to design and optimize the marketing technology ecosystem. You will architect data flows, integrations, and governance across CRM, marketing automation, and analytics platforms.

The role requires deep MarTech and data architecture expertise, with a proven ability to translate business needs into scalable technical solutions and drive operational excellence across the stack.