Marketing Team Lead

ScholarshipOwl; New York (NY); Remote; USD 60,000 - 100,000; Full time

Job summary

An innovative marketplace is seeking a Marketing Team Lead to spearhead their marketing function. This role involves creating a comprehensive marketing strategy that drives both B2C growth and B2B demand generation. You'll leverage your expertise in content marketing, lead generation, and performance marketing to build a scalable marketing operation from the ground up. Join a fast-paced startup environment where you can make a significant impact on students' access to scholarships while collaborating with a dynamic team. If you're passionate about driving growth and thrive in a collaborative setting, this is the opportunity for you!

Benefits

Unlimited PTO

Remote Work Flexibility

Monthly Home Office Allowance

Yearly Company Off-Sites

Impact-Driven Work Environment

Fast-Paced Startup Culture

High Growth Potential

Ownership & Autonomy in Role

Qualifications

• 5+ years of marketing experience in a startup or high-growth environment.
• Strong hands-on experience with paid acquisition and performance marketing.
• Expertise in lead generation and demand generation strategies.

Responsibilities

• Create and execute a content marketing strategy across various channels.
• Develop B2B demand generation campaigns to attract brands and advertisers.
• Manage paid acquisition campaigns across multiple platforms.

Skills

B2C Marketing

B2B Marketing

Content Marketing

SEO

Social Media Management

Lead Generation

Data Analysis

Performance Marketing

Project Management

Tools

Google Analytics

HubSpot

Facebook Ads Manager

Job description

About ScholarshipOwl

ScholarshipOwl is a fast-growing marketplace connecting students with scholarships and helping brands run impactful scholarship campaigns. We are on a mission to make scholarships more accessible while providing brands with a unique way to engage with the next generation. We are looking for a Marketing Team Lead to build and execute our marketing function, driving both B2C growth (student acquisition and engagement) and B2B demand generation (brand partnerships and lead generation). If you thrive in fast-paced startup environments, love tackling both paid and organic growth strategies, and want to build a scalable marketing function from scratch, this is the role for you!

Key Responsibilities

• Content & Brand Marketing

  • Create and execute a content marketing strategy that includes blogs, case studies, social media, and video content. Oversee email marketing, lead nurturing, and thought leadership campaigns. Ensure consistent brand messaging and storytelling across all channels.

• Lead Generation & Demand Generation (B2B)

  • Develop B2B demand generation campaigns to attract brands and advertisers.

  • Manage LinkedIn ads, account-based marketing (ABM), and content-driven lead nurturing.

  • Work closely with the sales team to generate high-quality leads and optimize conversion rates.

• Growth & Performance Marketing (B2C & B2B)

  • Develop and execute a full-funnel marketing strategy to drive student sign-ups (B2C) and brand partnerships (B2B).

  • Manage paid acquisition campaigns across Google Ads, Facebook, TikTok, LinkedIn, Instagram, and YouTube.

  • Optimize conversion funnels, landing pages, and ad creatives to maximize CAC/LTV efficiency.

  • Use SEO and organic growth strategies to increase traffic and engagement.

  • Run A/B testing and data-driven optimizations to improve performance.

• Social Media & Community Growth

  • Build and execute an organic and paid social media strategy across platforms (Instagram, TikTok, LinkedIn, Twitter, YouTube).

  • Develop engaging, viral content and drive community growth & brand engagement.

  • Oversee content calendar, audience engagement, and social media analytics.

• Influencer & Affiliate Marketing

  • Develop and manage influencer marketing campaigns to drive student sign-ups.

  • Identify, recruit, and manage affiliates and referral partners to drive organic growth.

  • Track influencer and affiliate performance, optimizing for engagement and conversion.

• Analytics, Reporting & Optimization

  • Track key performance metrics (CAC, LTV, CPA, ROI, retention, etc.) and optimize marketing strategies accordingly.

  • Use Google Analytics, Mixpanel, HubSpot, and marketing dashboards to measure success.

  • Provide data-driven insights and recommendations to the executive team.

• Leadership & Cross-Functional Collaboration

  • Work closely with Product, Sales, and Customer Success to align marketing with business goals.

  • Hire, manage, and develop a small but high-impact marketing team as the company scales.

  • Manage external vendors, freelancers, and marketing partners.

Qualifications & Experience

• 5+ years of marketing experience in a startup, marketplace, or high-growth environment.

• Proven track record in both B2C and B2B marketing (experience in a two-sided marketplace is a plus).

• Strong hands-on experience with paid acquisition, performance marketing, and SEO.

• Experience managing social media, influencer, and affiliate marketing programs.

• Expertise in lead generation, demand generation, and account-based marketing (ABM).

• Deep understanding of growth hacking strategies, viral loops, and referral programs.

• Highly analytical and data-driven, with experience using Google Analytics, Facebook Ads Manager, and CRM tools (HubSpot etc.).

• Experience working cross-functionally with Product, Sales, and Customer Success.

• Excellent leadership, communication, and project management skills.

Bonus Qualifications (Nice-to-Have)

• Experience launching a mobile app marketing strategy.

• Knowledge of gamification, community-driven marketing, and viral growth strategies.

• Experience with partnership marketing (e.g., working with universities, brands, or media partners).

Why Join ScholarshipOwl?

• Impact-Driven Work – Help students access life-changing scholarship opportunities.

• Fast-Paced Startup Environment – Shape and scale the marketing function.

• High Growth Potential – Be part of a rapidly growing company with ambitious goals.

• Ownership & Autonomy – Lead marketing efforts with high-level strategic input and hands-on execution.

• Remote Work Flexibility – Work from anywhere while making a real impact.

• Unlimited PTO – Recharge and explore your passions with generous paid time off.

• Invest in Your Space – Enjoy a $200 monthly allowance to create a comfortable and inspiring home office.

• Global Community – Meet and be inspired by your colleagues across the globe through yearly company off-sites.