Marketing Systems Architect: HubSpot & Salesforce

LeanScale, Inc.; New York (NY); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

One Medical annual membership

401(k) with company match

Relocation assistance to NYC or SF

Flexible PTO

Home-office equipment stipend

Wellness stipend

Weekly coffee stipend

Job summary

Ramp is seeking a Marketing Systems lead to own HubSpot and Salesforce integrations, shape the marketing ops stack, and ensure clean data flow across campaigns, audiences, and attribution. You will drive privacy compliance, automate handoffs to sales, and govern IAM and lifecycle stages in a fast-paced fintech environment.

You’ll own end-to-end campaign operations, create scalable lists, and mentor teams to ship with high data quality.

Qualifications

• 5+ years in marketing operations, business systems, or revenue operations at a fast-paced B2B company.
• Deep hands-on HubSpot experience: workflows built and debugged, and list, form, and property architecture you designed rather than inherited.
• Hands-on campaign operations experience: you've built campaign structures and owned the lists and sends behind real programs.
• A working command of email privacy and consent: subscription management, opt-out handling across systems, and the regulations behind them.
• UTM and attribution architecture you've owned in practice: taxonomy, capture, lead source logic, and the MQL-to-SQL handoff.
• Salesforce Admin experience, including flows you built and debugged when they broke (certification is a plus).
• A habit of framing problems rather than waiting for a spec: you take on ambiguous requests, make the decisions, and ship.

Responsibilities

• Own top-of-funnel marketing systems: the roadmap, the architecture decisions inside them, and their operational health.
• Run HubSpot as a system, not just a tool: workflows, lists, forms, properties, lifecycle stages, and the permissions and naming conventions that keep it from sprawling.
• Run campaign operations end-to-end: program and campaign structure, campaign membership and status, event and webinar lead capture, and launch QA, so Marketing can ship quickly without creating data debt.
• Own workflow management in HubSpot: build, document, and audit nurture, enrollment, and suppression workflows, and retire the ones that no longer earn their place.
• Build and govern lists: ICP segmentation, inclusion and suppression logic, enrichment, and email validation between a Growth request and a send. Every list should be reproducible and explainable.
• Own privacy and opt-out management: subscription types, consent capture, unsubscribe and opt-out handling across HubSpot, Salesforce, and sales engagement tools, and compliance with CAN-SPAM, GDPR, and CCPA in a regulated fintech environment
• Design and maintain UTM tracking and attribution architecture: UTM taxonomy and governance, hidden-field capture on forms, lead source and original source logic, and how campaign touches flow into Salesforce, so the attribution reporting is something the business trusts
• Build the Salesforce automation behind marketing handoffs: record-triggered flows, validation rules, fields, and permission sets
• Use AI to automate the work where it holds up: enrichment, list QA, data quality checks, and request triage
• Prioritize incoming requests by ROI. Decide what gets built, deferred, or declined, and show the numbers behind each call.

Skills

HubSpot expertise

Marketing operations

Campaign operations

Privacy & consent management

UTM & attribution

Salesforce Admin

Problem solving & ownership

Tools

HubSpot

Salesforce

Outreach

Workato

Chili Piper

LeanData

Job description

Ramp is seeking a Marketing Systems lead to own HubSpot and Salesforce integrations, shape the marketing ops stack, and ensure clean data flow across campaigns, audiences, and attribution. You will drive privacy compliance, automate handoffs to sales, and govern IAM and lifecycle stages in a fast-paced fintech environment.

You’ll own end-to-end campaign operations, create scalable lists, and mentor teams to ship with high data quality.