Senior Marketing Ops Analyst — HubSpot & Salesforce

Morning Consult, LLC; New York (NY); On-site; USD 72,000 - 113,000; Full time

Job summary

Morning Consult is seeking a Senior Analyst, Marketing Operations to own the marketing tech ecosystem. You’ll manage HubSpot as the primary platform, ensure Salesforce integration, and deliver data-driven reporting that ties marketing activity to pipeline outcomes.

This role partners with Marketing, Sales, and RevOps to build scalable processes, governance, and automated workflows while supporting ABM operations and cross‑functional initiatives.

Qualifications

• 3–5 years in Marketing Operations, Revenue Operations, or similar B2B SaaS/data role.
• Hands-on HubSpot: design workflows, lifecycle logic, scoring models; certifications valued.
• Solid HubSpot–Salesforce integration knowledge; comfortable creating reports in Salesforce.
• Strong dashboard/reporting skills; proficient in Excel or Google Sheets for analysis.
• Knowledge of GA4, GTM, UTM governance and end-to-end campaign measurement.

Responsibilities

• Own HubSpot platform across Marketing, Sales, and Ops; manage config, data, users.
• Build automation workflows, lifecycle logic, lead scoring, nurture sequences, lists.
• Maintain data governance: field standards, deduplication, GDPR/CCPA/CAN-SPAM compliance.
• Oversee HubSpot–Salesforce integration: bidirectional sync, lead routing, attribution.
• Design dashboards in HubSpot and Salesforce; produce weekly/monthly reporting cadences.
• Operate campaign workflows: list pulls, email setup, UTM governance, post-campaign reporting.
• Collaborate with BI, Finance; translate business needs into system logic.

Skills

HubSpot workflows

Salesforce integration

Dashboard reporting

Excel/Sheets

GA4/GTM

ABM tools (Clay/ZoomInfo/LeanData)

Data governance

Cross-functional communication

Tools

HubSpot

Salesforce

Clay

ZoomInfo

LeanData

GA4

Google Tag Manager

UTM tracking

Job description

Morning Consult is seeking a Senior Analyst, Marketing Operations to own the marketing tech ecosystem. You’ll manage HubSpot as the primary platform, ensure Salesforce integration, and deliver data-driven reporting that ties marketing activity to pipeline outcomes.

This role partners with Marketing, Sales, and RevOps to build scalable processes, governance, and automated workflows while supporting ABM operations and cross‑functional initiatives.