Marketing Ops Architect: HubSpot + Salesforce Data Systems

Parallel; San Francisco (CA); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Visa sponsorships

401K plans

Daily lunch & office snacks

Dinner at the office

Unlimited vacation

Caltrain pass reimbursement

Generous equity

Job summary

Parallel is seeking a hands-on Marketing Systems Lead to own the HubSpot and Salesforce integrations and the data that flows through the marketing stack. You will collaborate with Revenue Operations to move to an account-based model and develop lead scoring and attribution to quantify demand generation impact.

You will partner with data engineering to rearchitect product data flows from BigQuery into marketing systems, enabling usage signals and form fills to drive decision-making.

Qualifications

• Own the marketing tech stack including HubSpot and Salesforce integrations.
• Experience with marketing automation, BI, data enrichment, events and ETL.
• Ability to drive an account-based model with cross-functional alignment.

Responsibilities

• Own HubSpot and Salesforce integration and data pipelines.
• Build lead scoring and attribution models to show demand generation impact.
• Rebuild product data flows from BigQuery into marketing systems for unified reporting.
• Run marketing stack end-to-end from enrichment to reporting and automation.

Skills

Problem solving

Curiosity

Bias to action

Marketing tech stack

Tools

HubSpot

Salesforce

BigQuery

ETL

Job description

Parallel is seeking a hands-on Marketing Systems Lead to own the HubSpot and Salesforce integrations and the data that flows through the marketing stack. You will collaborate with Revenue Operations to move to an account-based model and develop lead scoring and attribution to quantify demand generation impact.

You will partner with data engineering to rearchitect product data flows from BigQuery into marketing systems, enabling usage signals and form fills to drive decision-making.