Growth-Focused Marketing Ops Manager | Data-Driven GTM

G2; United States; On-site; USD 130,000 - 190,000; Full time

Job summary

G2 is seeking a hands-on Marketing Operations Manager to own the systems behind our marketing-to-sales pipeline. You will manage lead lifecycle, routing, data enrichment, and scoring, partnering with Marketing, Sales, and Business Systems to ensure clean lead flow and fast lead-to-revenue cycles.

The role requires deep MarTech experience (Salesforce, Marketo) and a track record of optimizing GTM processes in a B2B SaaS setting.

Qualifications

• 5+ years of Marketing Operations, Revenue Operations, or GTM Systems within a B2B SaaS or tech org.
• Deep hands-on expertise with Salesforce and Marketo.
• Experience building lead routing frameworks, scoring models, and enrichment workflows.
• Experience migrating or replatforming marketing systems and managing data/process risk.
• Strong understanding of lead lifecycle management, funnel operations, and GTM processes.
• Experience owning marketing tools contracts and budgets.
• Experience partnering cross-functionally with Marketing, Sales, SDRs, Data Science or Engineering.
• Demonstrated experience using AI tools to improve workflows.
• Analytical mindset with strong troubleshooting and process optimization capabilities.
• Excellent communication and stakeholder management skills.
• Ability to balance strategic initiatives with hands-on execution.

Responsibilities

• Own and optimize lead, contact, and account lifecycle processes in Salesforce, including MQL/SAL/SQL disposition logic and auto-recycle timing.
• Support GTM scalability through automation, governance, and standardized processes.
• Maintain and optimize lead-to-account matching, deduplication, and enrichment workflows.
• Support account segmentation and routing strategy informed by intent signals.
• Lead Clay initiatives: workbook structure, budget tracking, intake process and prioritization.
• Manage contact/company enrichment workflows across Clay and ZoomInfo with data accuracy checks.
• Own operation of Qualified and be a power user for Groove/Salesloft, including chat routing and SDR handoff.
• Develop and refine lead scoring models aligned to buying intent and engagement signals.
• Partner with Marketing and Sales leadership to optimize MQA/MQL criteria and conversion strategies.
• Analyze funnel performance and improve lead quality and sales acceptance rates.
• Identify AI-enabled workflows to reduce manual work and improve data quality.

Skills

Marketing Operations

Revenue Operations

GTM Systems

Salesforce

Marketo

6sense

Clay

ZoomInfo

RingLead

Qualified

Tools

Salesforce

Marketo

6sense

Clay

ZoomInfo

Qualified

Ringlead

Groove

Salesloft

Job description

G2 is seeking a hands-on Marketing Operations Manager to own the systems behind our marketing-to-sales pipeline. You will manage lead lifecycle, routing, data enrichment, and scoring, partnering with Marketing, Sales, and Business Systems to ensure clean lead flow and fast lead-to-revenue cycles.

The role requires deep MarTech experience (Salesforce, Marketo) and a track record of optimizing GTM processes in a B2B SaaS setting.