Marketing / Student Recruitment Manager

Hope Community Academy; Saint Paul (MN); On-site; USD 75,000 - 90,000; Full time

Job summary

Hope Community Academy is seeking a skilled Marketing Director to lead student recruitment initiatives and enhance community relations. The ideal candidate will craft strategic marketing campaigns that respect our Hmong cultural focus while boosting community engagement and enrollment growth.

Benefits

Medical insurance

Vision insurance

Pension plan

Disability insurance

Qualifications

• 3-5 years experience in marketing, recruitment, or community outreach preferred.
• Strong interpersonal, communication skills required.
• Knowledge of Hmong language and cultural practices preferred.

Responsibilities

• Develop and implement comprehensive marketing strategies aligned with the school's mission.
• Lead student recruitment initiatives and develop enrollment goals.
• Serve as liaison to community organizations and stakeholders.

Skills

Leadership

Communication

Public Speaking

Data Analysis

Education

Bachelor's degree in Marketing, Communications, Education, or related field

Tools

Graphic design

Digital marketing

Job description

Hope Community Academy provided pay range

This range is provided by Hope Community Academy. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$75,000.00/yr - $90,000.00/yr

Direct message the job poster from Hope Community Academy

About HOPE Community Academy HOPE Community Academy is an accredited public charter school serving primary, intermediate, middle, and high school students in a safe, trusting learning environment where each student is valued and challenged to excel academically, socially, emotionally, and physically.

Mission: The mission of HOPE Community Academy is to educate all students to the highest levels of academic and social standards with a focus on Hmong language and culture.

As a vital part of the total learning community, HOPE Community Academy is called to educate students in an atmosphere enriched by shared Hmong and American values of peace, justice, and respect for one another. The school recognizes that a child’s healthy development is dependent upon learning and living out those values.

Opportunity: HOPE Community Academy is seeking a skilled Marketing Director to lead our student recruitment initiatives, strengthen community partnerships, and elevate our school's visibility. The ideal candidate will develop strategic marketing campaigns that honor our Hmong cultural focus while building meaningful relationships with families and community stakeholders. This is an opportunity to make a significant impact on enrollment growth and community engagement for a mission-driven educational institution.

Key Responsibilities:

Marketing and Branding

• Develop and implement comprehensive marketing strategies aligned with the school's mission and values
• Create compelling print and digital content to promote the school
• Maintain the school's website and social media platforms
• Manage design and production of promotional materials

Recruitment and Enrollment

• Lead student recruitment initiatives and develop enrollment goals and tracking systems
• Oversee school tours, open houses, and participation in community events
• Establish relationships with feeder schools and community organizations
• Monitor enrollment trends and provide data-driven reports

Parent and Community Engagement

• Lead and oversee the Parent and Community Engagement Team
• Maintain calendar and share engagement and community events and results
• Build relationships with current and prospective families through regular communication
• Design engagement strategies that empower parents as school ambassadors
• Ensure family voices are represented in school decisions
• Facilitate advisory councils and forums for family input

Community Relations

• Serve as liaison to community organizations and stakeholders
• Represent the school at community meetings and local forums
• Cultivate partnerships with local businesses, nonprofits, and public agencies
• Travel locally to various fairs, community events, and partner meetings as needed

Leadership and Staff Development

• Train staff in family and community engagement best practices
• Supervise engagement staff and volunteers
• Align engagement strategies with school priorities

Qualifications:

Required

• Bachelor's degree in Marketing, Communications, Education, or related field (or equivalent combination of education/experience)
• 3-5 years experience in marketing, recruitment, or community outreach (preferably in education)
• Proven ability to lead campaigns, analyze data, and meet enrollment targets
• Strong interpersonal, communication, and public speaking skills
• Knowledge of Hmong language (written and verbal) and cultural practices strongly preferred
• Experience working with diverse communities

Preferred

• Familiarity with charter school operations and enrollment cycles
• Graphic design and digital marketing experience
• Experience with Infinite Campus or similar school enrollment platforms
• Primary duties performed in school/classroom environments
• Interaction with children of all ages required
• Regular local travel to community events, fairs, and partner organizations
• Occasional outdoor work in varying weather conditions
• Ability to adapt to dynamic school environment

To apply or for more information: Email [e-mail]

Hope Community Academy is an equal opportunity employer committed to creating a diverse and inclusive workplace. All qualified applicants will receive consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

This job description does not create an employment contract and does not alter the "at will" employment relationship. HOPE Community Academy reserves the right to assign or reassign duties at any time.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Human Resources

• Industries

  Primary and Secondary Education

Referrals increase your chances of interviewing at Hope Community Academy by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

Pension plan

Disability insurance

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