Marketing Strategy Manager: Growth & Analytics Lead

Capital One; New York (NY); Hybrid; USD 166,000 - 189,000; Full time

Job summary

Capital One is seeking a Manager, Marketing Strategist to drive day-to-day execution of brand initiatives, translating strategy into campaigns, channel execution, and measurable growth. You will own performance metrics, multi-channel strategy, and paid media analytics to optimize reach and conversions.

Hybrid role requiring on-site presence per policy. You will lead cross-functional teams, develop executive-ready updates, and champion a test-and-learn mindset to maximize ROI and member

Qualifications

• 5+ years in brand strategy or product marketing across agencies or client-side.
• 5+ years planning, executing and analyzing marketing programs.
• 5+ years managing marketing processes with creative teams.
• Experience across multi-channel campaigns.

Responsibilities

• Develop performance marketing and analytics strategy across channels.
• Surface member and industry insights to refine targeting and messaging.
• Track impressions, engagement, and growth across social, digital and paid media.
• Collaborate across teams to define success metrics and report outcomes to leadership.
• Lead AI content initiatives to boost discovery, drive user acquisition.
• Create executive strategy updates and manage high-priority ad-hoc projects.

Skills

Brand strategy

Product marketing

Campaign planning

Cross-functional collaboration

Education

Bachelor’s Degree or Military Experience

Master's degree in Marketing or Business

Job description

Capital One is seeking a Manager, Marketing Strategist to drive day-to-day execution of brand initiatives, translating strategy into campaigns, channel execution, and measurable growth. You will own performance metrics, multi-channel strategy, and paid media analytics to optimize reach and conversions.

Hybrid role requiring on-site presence per policy. You will lead cross-functional teams, develop executive-ready updates, and champion a test-and-learn mindset to maximize ROI and member