Hybrid Marketing Strategy & Growth Manager

Capital One; McLean (VA); Hybrid; USD 152,000 - 173,000; Full time

Job summary

Capital One in McLean, VA is seeking a Manager, Marketing Strategist to drive day-to-day execution of Concierge brand initiatives, translating strategy into high‑performing campaigns, channel execution and measurable growth.

This role emphasizes a test‑and‑learn mindset, cross-functional collaboration, and leadership in performance marketing, data insights, and executive-ready communications to accelerate member acquisition.

Qualifications

• Bachelor’s Degree or Military Experience is required.
• 5+ years in brand strategy or product marketing with multiple channels.
• 5+ years planning, executing and analyzing marketing programs.
• 5+ years managing marketing processes and collaborating with creative teams.

Responsibilities

• Lead performance marketing and analytics strategy across channels.
• Surface insights to refine audience targeting and messaging.
• Track impressions, engagement and growth across social/digital paid media.
• Collaborate across teams to define success metrics and report outcomes.
• Drive AI content initiatives to boost brand reach and acquisitions.

Skills

Brand strategy

Product marketing

Multi-channel

Marketing analytics

Cross-functional collaboration

Education

Bachelor’s Degree or Military Experience

Job description

Capital One in McLean, VA is seeking a Manager, Marketing Strategist to drive day-to-day execution of Concierge brand initiatives, translating strategy into high‑performing campaigns, channel execution and measurable growth.

This role emphasizes a test‑and‑learn mindset, cross-functional collaboration, and leadership in performance marketing, data insights, and executive-ready communications to accelerate member acquisition.