Marketing Strategy Lead Data Analyst

Vanguard; Malvern (AR); Hybrid; CAD 90,000 - 130,000; Full time

Job summary

Vanguard is seeking a Lead Marketing Strategy Data Analyst in Canada to strengthen marketing analytics, predictive modeling, and data science techniques. The role sits at the intersection of marketing strategy and data, translating complex data into actionable insights that drive campaign ROI.

The ideal candidate has 8+ years in marketing analytics, a relevant bachelor's (Masters preferred), and strong skills in Excel, SQL, Tableau, Python, and cloud platforms.

Qualifications

• 8+ years in related work with 5+ years in advanced marketing strategy and optimization analytics.
• Bachelor's degree in Marketing, Statistics, Data Science, Economics, or related field; Masters preferred.
• Proficient in Excel, SQL, Tableau, Python; experience with big data cloud platforms.
• Knowledge of A/B testing, regression, hypothesis testing, and statistical significance.
• Familiarity with ROI, LTV, attribution metrics, and engagement metrics.
• Ability to translate complex data into actionable insights for non-technical stakeholders.
• Strong critical thinking and cross-functional collaboration skills.

Responsibilities

• Translate marketing and business needs into analytical requirements.
• Establish the analytical framework to deliver business OKRs.
• Design a robust data-led strategy to drive marketing optimization at scale.
• Run BAU, what-if scenarios to validate approach and impact.
• Design an actionable marketing operations and experimentation roadmap.
• Build consensus with senior stakeholders for analytics proposals.
• Evangelize data-driven problem solving and experimentation best practices.

Skills

Marketing analytics

Cross-functional collaboration

Strategic thinking

Communication

Problem solving

Critical thinking

Stakeholder management

Data storytelling

Education

Bachelor's degree in Marketing, Statistics, Data Science, Economics, or related field

Masters preferred

Tools

Excel

SQL

Tableau

Python

A/B testing

Regression analysis

Hypothesis testing

Cloud platforms

Big data

Job description

To elevate our impact, we’re investing in cross-functional Marketing Analytics initiatives that drive meaningful transformation and unlock scalable impact across the organization. This team will serve as a strategic connector across the marketing organization to unlock opportunities for optimization, measurement and experimentation.

We are seeking a Lead Marketing Strategy Data Analyst to join the team. This role will be pivotal in enhancing the performance of our marketing campaigns through advanced analytics, predictive modeling, and data science techniques. The ideal candidate will have a strong foundation in marketing analytics, statistical modeling, and campaign optimization, with the ability to translate complex data into actionable insights that drive ROI. This role suits someone who thrives at the intersection of marketing strategy, analytics, and data science. They will excel at addressing complex business questions using compelling analytical strategies and communicating these solutions to both technical and non-technical audiences to influence swift implementation.

In this role you will:

• Translate marketing and business needs into analytical requirements E.g., data, models required to build strategic analytical solution
• Establish the analytical framework to successfully deliver business OKRs
• Design a robust and streamlined data-lead strategy to drive marketing optimization at scale
• Run BAU, proposed and other “what if” scenarios assessments to validate approach and evaluate impact
• Design an actionable marketing operations and experimentation roadmap
• Build consensus and influence senior stakeholders to gain confidence in analytics proposals
• Continuously evangelize analytical and data-driven problem solving, strategic mindset & experimentation best practices across the organization

What it takes:

• Minimum of eight years of related work experience with five years in advanced marketing strategy and optimization analytics
• Bachelors degree in Marketing, Statistics, Data Science, Economics, or related field (Masters preferred)
• Proficiency in Excel, SQL, Tableau, Python for data manipulation, optimization algorithms and modeling using big data cloud platforms
• Understanding of A/B testing, regression, hypothesis testing, and statistical significance
• Familiarity with Marketing and Funnel KPIs like ROI, LTV, Attribution Metrics, Engagement Metrics
• Ability to translate complex data into actionable insights for non-technical stakeholders
• Critical thinking & problem-solving skills to identify optimization opportunities and designing experiments
• Working cross-functionally and collaboratively with partner and support organizations E.g., Marketing, Sales, MarTech, Data Science, Data Engineering and other Analytics teams

The ideal candidate will have:

• Deep understanding of digital marketing ecosystems, including channels, platforms, and measurement strategies
• Exceptional verbal+written communication and stakeholder management skills

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don’t just have a mission—we’re on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients’ lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.