Marketing Analytics Specialist

Vanguard; Malvern (AR); Hybrid; USD 85,000 - 120,000; Full time

Job summary

Vanguard Marketing is seeking a Marketing Analytics Specialist to turn data into actionable insights and influence strategic decisions across marketing initiatives.

You will partner with stakeholders to translate goals into analyses, build dashboards, and communicate findings to non-technical partners, helping optimize campaigns and overall performance.

Qualifications

• Five+ years of related work experience.
• 3+ years in marketing analytics or business intelligence.
• Undergraduate degree or equivalent.
• Proficiency in Tableau, SQL, and Excel.
• Python, AWS/Redshift and Adobe Analytics experience a plus.
• Strong analytical and storytelling skills.
• Familiarity with advertising measurement solutions such as Attribution, Marketing Mix Modeling, or Multi-touch Attribution.
• Excellent communication and collaboration abilities with both business leaders/marketers and technical partners.
• Ability to manage multiple priorities and meet deadlines.

Responsibilities

• Partner with marketing stakeholders to understand goals, deliver insights, and contribute to strategic planning and tactical execution of marketing initiatives.
• Translate requirements into an analytical approach, and lead projects through completion.
• Lead analytics approaches that support marketing initiatives, including campaign performance, audience segmentation, and product activation measurement.
• Analyze advertising data to evaluate customer engagement, assess impact and provide actionable insights to improve future campaigns.
• Build and maintain dashboards and reports that communicate key marketing metrics to stakeholders.
• Perform analyses of historical data to surface trends and insights using advanced analytical methods. Validates analytical techniques employed by other analysts.
• Proactively expand knowledge of business and analytics and share with team members. Share and document best practices.

Skills

Tableau

SQL

Excel

Data storytelling

Education

Bachelor's degree

Tools

Python

AWS/Redshift

Adobe Analytics

Job description

Are you passionate about turning data into actionable insights? Do you thrive in a collaborative environment where your work directly influences strategy and performance? Vanguard is looking for a Marketing Analytics Specialist to join our dynamic team and drive smarter marketing through data.

As a Marketing Analytics Specialist, you will play a pivotal role in leveraging analytics across the marketing ecosystem to shape strategy, measure performance, and drive business outcomes. The ideal candidate thrives in ambiguity, communicates effectively, and brings a consultative mindset to problem-solving.

What You’ll Do

• Partner with marketing stakeholders to understand goals, deliver insights, and contribute to strategic planning and tactical execution of marketing initiatives.

• Bring structure to business requests, translate requirements into an analytical approach, and lead projects through completion.

• Lead execution of analytics approaches that support marketing initiatives, including campaign performance, audience segmentation, and product activation measurement.

• Analyze advertising data to evaluate customer engagement, assess impact and provide actionable insights to improve future campaigns.

• Build and maintain dashboards and reports that communicate key marketing metrics to stakeholders in a clear and impactful way.

• Perform analyses of historical data to surface trends and insights using advanced analytical methods. Validates analytical techniques employed by other analysts.

• Proactively expand knowledge of business and analytics and share with team members. Share and document best practices.

Qualifications

• Minimum of five years related work experience.

• 3+ years of experience in marketing analytics or business intelligence.

• Undergraduate degree or equivalent combination of training and experience.

• Proficiency in Tableau, SQL, and Excel.

• Python, AWS/Redshift and Adobe Analytics experience a plus.

• Strong analytical and storytelling skills.

• Familiarity with advertising measurement solutions, such as Attribution, Marketing Mix Modeling, or Multi-touch Attribution.

• Excellent communication and collaboration abilities. Able to interface with non-technical stakeholders (business leaders/marketers) and technical partners (engineers, data architects).

• Ability to manage multiple priorities and meet deadlines.

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don’t just have a mission—we’re on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients’ lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.

Learn more about our Marketing organization at Vanguard here.