Marketing Analytics Strategy Lead

Vanguard; Malvern (Chester County); Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Vanguard is seeking a Lead Marketing Strategy Data Analyst to elevate our marketing performance through advanced analytics, predictive modeling, and data science techniques. You will translate business needs into analytical solutions and influence decision-making with clear insights.

The role requires cross-functional collaboration across Marketing, Sales, MarTech, Data Science, and Data Engineering, with a strong foundation in marketing analytics and experimentation.

Qualifications

• 8+ years of related work experience in marketing strategy and optimization analytics.
• Bachelor’s degree in Marketing, Statistics, Data Science, Economics, or related field; Masters preferred.
• Proficiency in Excel, SQL, Tableau, Python for data manipulation and modeling.
• Knowledge of A/B testing, regression, and statistical significance.
• Experience with ROI, LTV, attribution metrics, and engagement metrics.
• Ability to translate data into actionable insights for non-technical stakeholders.
• Strong cross-functional collaboration across Marketing, Sales, Data Science, and Engineering.

Responsibilities

• Translate marketing and business needs into analytical requirements (data, models) to build strategic analytical solutions.
• Establish the analytical framework to deliver business OKRs.
• Design a robust data-led strategy to drive marketing optimization at scale.
• Run BAU, scenario assessments, and “what if” analyses to validate approach and impact.
• Design actionable marketing operations and experimentation roadmaps.
• Build consensus and influence senior stakeholders in analytics proposals.
• Continuously evangelize analytical problem solving and experimentation best practices across the organization.

Skills

Excel

SQL

Tableau

Python

A/B testing

Statistical modeling

Education

Bachelor’s degree in Marketing or Stats

Masters preferred

Tools

Big data platforms

Job description

Vanguard is seeking a Lead Marketing Strategy Data Analyst to elevate our marketing performance through advanced analytics, predictive modeling, and data science techniques. You will translate business needs into analytical solutions and influence decision-making with clear insights.

The role requires cross-functional collaboration across Marketing, Sales, MarTech, Data Science, and Data Engineering, with a strong foundation in marketing analytics and experimentation.