Senior Data Analyst, Strategic Marketing

Vanguard; Malvern (Chester County); On-site; USD 100,000 - 150,000; Full time

Job summary

Vanguard is seeking a Senior Data Analyst, Strategic Marketing, to leverage analytics across the marketing ecosystem, shape strategy, measure performance, and drive business outcomes. The role emphasizes ambiguity tolerance, clear communication, and a consultative problem-solving mindset.

You will partner with marketing leaders, translate requests into analytical plans, drive campaigns, audience segmentation, and performance measurement while building impactful dashboards for stakeholders.

Qualifications

• Five years of related work experience.
• 3+ years in marketing analytics or business intelligence.
• Undergraduate degree or equivalent combination of training and experience.
• Proficiency in Tableau, SQL, and Excel.
• Python, AWS/Redshift and Adobe Analytics experience a plus.
• Strong analytical and storytelling skills.
• Familiarity with attribution models and marketing measurement.

Responsibilities

• Partner with marketing stakeholders to understand goals, deliver insights, and contribute to strategic planning and tactical execution.
• Translate requirements into an analytical approach and lead projects through completion.
• Lead analytics approaches that support marketing initiatives, including campaign performance, audience segmentation, and product activation measurement.
• Analyze advertising data to evaluate engagement, assess impact, and provide actionable insights.
• Build and maintain dashboards and reports communicating key marketing metrics to stakeholders.
• Analyze historical data to surface trends and validate analytical techniques.
• Expand knowledge and share best practices with the team.

Skills

Analytical storytelling

Strong communication

Stakeholder management

Tableau

SQL

Excel

Python

Adobe Analytics

Marketing analytics

Education

Undergraduate degree or equivalent

Tools

AWS/Redshift

Job description

As a Senior Data Analyst, you will play a pivotal role in leveraging analytics across the marketing ecosystem to shape strategy, measure performance, and drive business outcomes. The ideal candidate thrives in ambiguity, communicates effectively, and brings a consultative mindset to problem-solving. Vanguard is looking for a Senior Data Analyst, Strategic Marketing, to join our dynamic team and drive smarter marketing through data.

As a Senior Data Analyst, you will play a pivotal role in leveraging analytics across the marketing ecosystem to shape strategy, measure performance, and drive business outcomes. The ideal candidate thrives in ambiguity, communicates effectively, and brings a consultative mindset to problem-solving.

What You\'ll Do

• Partner with marketing stakeholders to understand goals, deliver insights, and contribute to strategic planning and tactical execution of marketing initiatives.
• Bring structure to business requests, translate requirements into an analytical approach, and lead projects through completion.
• Lead execution of analytics approaches that support marketing initiatives, including campaign performance, audience segmentation, and product activation measurement.
• Analyze advertising data to evaluate customer engagement, assess impact and provide actionable insights to improve future campaigns.
• Build and maintain dashboards and reports that communicate key marketing metrics to stakeholders in a clear and impactful way.
• Perform analyses of historical data to surface trends and insights using advanced analytical methods. Validates analytical techniques employed by other analysts.
• Proactively expand knowledge of business and analytics and share with team members. Share and document best practices.

Qualifications

• Minimum of five years related work experience.
• 3+ years of experience in marketing analytics or business intelligence.
• Undergraduate degree or equivalent combination of training and experience.
• Proficiency in Tableau, SQL, and Excel.
• Python, AWS/Redshift and Adobe Analytics experience a plus.
• Strong analytical and storytelling skills.
• Familiarity with advertising measurement solutions, such as Attribution, Marketing Mix Modeling, or Multi-touch Attribution.
• Excellent communication and collaboration abilities. Able to interface with non-technical stakeholders (business leaders/marketers) and technical partners (engineers, data architects).
• Ability to manage multiple priorities and meet deadlines.

At Vanguard, we’re committed to doing what’s right for our clients—and that starts with our crew. You’ll join a purpose-driven company that values integrity, innovation, and inclusion. Here, your work matters. Learn more about our Marketing organization at Vanguard here.

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don\'t just have a mission—we\'re on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients\' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.